Influencer Marketing

Analyst-Influencer Marketing

Omnicom Global Solutions - Mumbai

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.

OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.

With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions.

OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.

Let’s build what’s next.

Role Overview:

The Account Associate will support influencer marketing operations across multiple markets, with a focus on campaign coordination, creator research, outreach, tracking, contracting support, briefing logistics, content workflow management, and reporting. The role requires strong organisation, attention to detail, and the ability to manage multiple creator workstreams while working closely with senior team members and market stakeholders.

Roles & Responsibilities:

• Support influencer casting by building creator lists using approved tools, social searches, databases, and campaign criteria.
• Manage creator and agent outreach using approved templates, while tracking responses, availability, fees, deliverables, questions, and blockers.
• Maintain accurate campaign trackers across casting, outreach, negotiation, contracting, briefing, approvals, posting status, and live links.
• Support negotiation and contracting workflows by capturing terms, flagging exceptions, coordinating paperwork, tracking signatures, and escalating issues where required.
• Coordinate briefing logistics, including distributing approved briefs, scheduling calls, capturing creator questions, and ensuring creators receive correct campaign information.
• Manage content trafficking by receiving drafts, routing content for review, tracking feedback, chasing revisions, collecting final assets, and updating approval status.
• Provide regular status updates to senior team members and flag delays, missing information, legal queries, payment-related issues, or approval blockers in a timely manner.

Required Qualifications

• Bachelor’s degree in marketing, communications, media, public relations, business, or a related field.
• Strong understanding of influencer marketing workflows, social media platforms, creator content formats, and campaign delivery processes.
• Excellent coordination, written communication, follow-up, and stakeholder management skills.
• High attention to detail, with the ability to manage trackers, timelines, deliverables, approvals, and documentation accurately.
• Proficiency in Microsoft Excel, Google Sheets, PowerPoint, and collaborative workflow or project management tools.

Preferred Qualifications

• 1–3 years of experience in a digital, PR, influencer marketing, or social media agency.
• Experience managing influencer marketing campaigns end to end, including casting, outreach, negotiation support, contracting, briefing coordination, content approvals, and live-link tracking.
• Familiarity with influencer discovery platforms, campaign trackers, reporting dashboards, and multi-market campaign coordination.