Performance Marketing

Title: Performance Marketing

Key Responsibilities

1. Performance Marketing (Primary Focus)

• Assist in the execution and optimisation of campaigns on Google Ads, Meta Ads, and other channels
• Monitor campaign performance (CPI, CPA, ROAS, etc.) and identify improvement opportunities
• Support A/B testing of creatives, copies, and targeting strategies
• Track daily spends, budgets, and pacing vs targets
• Work with analytics tools (AppsFlyer, GA4, etc.) to analyze user behavior and funnel performance

2. SEO Operations

• Conduct keyword research and identify content opportunities
• Support creation and optimization of blog/content pages
• Track keyword rankings, traffic, and on-page improvements
• Assist with internal linking and basic technical SEO hygiene
• Write content and collaborate with other writers for SEO-driven content execution

3. ASO (App Store Optimization)

• Support keyword optimization for Play Store / App Store listings
• Help improve conversion rates through better titles, descriptions, creatives
• Track app rankings, installs, and competitor benchmarks
• Assist in running ASO experiments (icons, screenshots, descriptions)

Requirements

• 0–2 years of experience in digital/performance marketing
• Strong interest in growth, marketing analytics, and experimentation
• Comfortable working with data in Excel/Google Sheets
• Basic understanding of marketing funnels (impressions → clicks → installs → conversions)
• Good written and verbal communication skills
• High ownership mindset