Performance Marketing

Job Description

Job Purpose:

We run paid, performance-driven demand generation for a B2B Cloud business. The incumbent will own the budget, channel mix, and CAC outcome across Google, LinkedIn, programmatic, and field/event channels and will be responsible for driving measurable business outcomes through performance marketing initiatives.

Primary Responsibilities:

• Full ownership of paid digital spend (Google, Social, Programmatic, EDMs), including CAC and ROAS outcomes.

• Drive channel mix decisions based on cost-per-SQL and cost-per-won-deal metrics.

• Coordinate with Product and Technology teams to translate roadmap into campaign messaging.

• Align marketing spend and pacing with Sales pipeline targets and business priorities.

• Manage agencies, influencers, and channel partners against defined KPIs.

• Partner with Content teams to drive funnel-based marketing initiatives.

• Identify and optimize funnel leakages across CTR, CVR, lead quality, and attribution.

• Support event-driven pipeline generation activities.

• Own CRM hygiene and lifecycle optimization as a core responsibility.

Additional Responsibilities:

• Drive quarter-over-quarter CAC efficiency improvements.

• Contribute towards pipeline growth and sales-cycle velocity.

• Collaborate with Sales, Finance, Product, and Leadership teams to optimize marketing performance.

• Participate in scenario-based assignments and business reviews as required.

Total Experience

4–7 Years in B2B Performance/Digital Marketing