Growth Marketing Operations Manager

Overview

In this role you will orchestrate marketing operations to drive demand and pipeline. You’ll own HubSpot-driven funnels end-to-end, align data flows with Salesforce, and ensure accurate tracking and attribution. You will translate performance insights into actionable improvements, partnering with an external agency for demand generation.

This role lies at the intersection of data, systems, and commercial outcomes, enabling scalable, board-ready reporting. You’ll operate with autonomy and shape how marketing delivers measurable business impact.

• Design, build, and maintain HubSpot automations across the full funnel, with clear, scalable logic
• Own the HubSpot-Salesforce integration on the marketing side, partnering with RevOps for clean hand-offs and data consistency
• Manage UTM tracking, form strategy, lead capture, and GA4 analytics to ensure correct firing of tags, events, and goals
• Define audience segments, channel mix, and messaging priorities for demand generation, and set targets to drive qualified pipeline
• Own lead scoring and nurture from first touch to sales-ready, refining models and sequences in HubSpot
• Review and approve agency campaign plans, monitor MQLs, pipeline contribution, and cost per lead in real time
• Build weekly, monthly, and quarterly leadership reports on pipeline contribution, channel ROI, and MQL-to-SQL
• Diagnose funnel friction by tracing root causes in HubSpot data, campaign performance, lead routing, and system behavior
• Manage multiple concurrent workstreams, triage requests, manage vendor relationships, and track marketing spend

• Proven experience in marketing operations and demand generation
• Strong HubSpot capability: build, audit, and maintain complex workflows and lead scoring with documented logic
• Solid knowledge of Salesforce CRM and HubSpot-Salesforce integration
• Analytical, diagnosis-led mindset with ability to translate data into recommendations
• Experience managing agency relationships, accountability for reporting, data quality, and pipeline targets
• Strong project management skills to run multiple workstreams and align stakeholder expectations

• data-driven decision making
• autonomy and ownership
• stakeholder management
• HubSpot
• Salesforce
• GA4