GTM Product Marketing Manager EMEA

Overview

In this role you will bridge product insights and field execution to accelerate sales in the EMEA region. You’ll translate launches into field-ready GTM programs and enable sales teams with compelling messaging, plays, and training. You’ll partner with Sales, Demand Gen, and RevOps to drive pipeline velocity and win rates.

The role combines strategy, messaging, and hands-on enablement to turn product capabilities into customer value. You’ll work across regional teams to shape go-to-market and measure impact for revenue growth.

• Drive pipeline velocity through targeted GTM motions around priority use cases and cross-sell opportunities
• Own launch activation and field-ready programs with regional activation content
• Build GTM plays including talk tracks, discovery questions, objection handling, and competitive positioning
• Provide hands-on training and ongoing field engagement to reinforce plays
• Stay close to real deals via Deal Reg, Pod calls, and Gong insights to refine messaging and programs
• Create a continuous field feedback loop to improve positioning, launches, and selling approaches
• Measure success with seller adoption, conversion stages, win rates, and GTM signals and iterate accordingly

• 5+ years in Product Marketing, Sales Strategy, or GTM in cybersecurity
• Familiarity with MEDDPICC, Challenger, and Value Selling
• Strong domain expertise in SASE, SD-WAN, Zero Trust, and Cloud Security
• Analytical thinker comfortable with funnel analysis and usage metrics
• Ability to influence across teams and executive stakeholders
• Thrives in fast-paced, cross-functional environments

• cross-functional collaboration
• strong communication
• analytical mindset
• SASE
• SD-WAN
• Zero Trust