Media Buying Manager

Overview

In this role you will lead YouTube media activation and optimization for a diverse client portfolio, focusing on performance and efficiency. You’ll work closely with strategy, planning and client teams to keep YouTube as a high-performing, innovative channel within media investments. You will drive audience engagement, testing, and measurement to deliver tangible business outcomes.

This position offers a chance to shape YouTube strategies at scale and share best practices across the organization.

Responsibilities

• Develop and execute YouTube media buying strategies aligned to client objectives
• Plan and activate campaigns across YouTube formats (Skippable In-Stream, Non-Skippable In-Stream, In-Feed Video Ads, Shorts, Masthead, Demand Gen, YouTube Select)
• Build audience strategies using first-party, contextual, affinity, demographic and behavioural targeting
• Manage media budgets from thousands to multi-million-pound investments
• Monitor delivery and performance daily; optimise bids, budgets, creative rotation and targeting
• Deliver against KPIs (Reach/Frequency, View Rate, CVP, CPA, Brand Lift, Conversions, ROAS)
• Produce campaign analysis and post-campaign evaluations; translate data into actionable recommendations
• Act as YouTube channel expert; present to clients and collaborate with planning/creative teams
• Build relationships with platform representatives and technology partners
• Stay up to date with YouTube products, automation capabilities and industry developments; identify emerging opportunities
• Drive testing frameworks to evaluate new targeting, creative and measurement solutions
• Share best practices and thought leadership across the organisation

• experience in YouTube advertising and media buying
• ability to manage large media budgets
• stakeholder and client management
• ability to stay current with platform products and industry developments
• analytical ability to translate data into recommendations

• collaboration
• communication
• relationship-building
• YouTube advertising products and formats
• audience targeting strategies
• bidding and budget optimization