Sr. Content Strategist, IDC CX Content Strategy, AWS Marketing

Overview

As a Content Strategist, you steer the overarching content strategy for AWS, aligning messaging with audience needs and business goals. You guide content creators by shaping the strategic vision, ensuring a cohesive, personalized customer experience across blogs, infographics, videos, and more. You collaborate across teams to optimize formats, SEO, and distribution while maintaining a strong, consistent brand voice.

Your work elevates audience engagement, thought leadership, and lead generation through data-driven insights and strategic storytelling.

• Develop and execute overarching content strategies aligned with AWS goals and target audiences
• Conduct thorough audience and content audits
• Create and manage content calendars and information architecture
• Oversee content creation across various formats (blogs, infographics, videos, etc.)
• Optimize content for SEO and multi-platform distribution
• Analyze performance metrics and recommend improvements
• Collaborate with cross-functional teams to drive alignment across execution touchpoints
• Ensure brand and messaging consistency across all content
• Determine optimal content formats based on persona to drive engagement, lead generation, and brand loyalty

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams

• strong cross-functional collaboration
• excellent communication
• ability to guide creative input from concept to completion
• SEO optimization
• information architecture
• content calendars