Senior Media Strategist

Overview

In this role, you drive fundraising outcomes by crafting and executing paid media strategies across multiple channels for non-profit clients. You translate client goals into measurable media objectives and KPIs, leading campaigns from planning through optimization and reporting. You’ll present insights to clients, collaborate with cross-functional teams, and inject innovative thinking to stay ahead of digital trends.

This is a hands-on, strategic role with a strong emphasis on impact, measurement, and clear communication.

• remote work flexibility
• professional development funds
• health and dental insurance
• pension match
• paid holiday
• parental leave

• Build, manage, and optimize multi-platform campaigns across paid social, pay-per-click, display, video, and programmatic channels
• Translate client strategic visions into concrete media objectives and KPIs to support fundraising, awareness, persuasion, and advocacy
• Analyze performance data to identify opportunities, make strategic recommendations, and produce reporting and insights for optimization
• Own measurement framework including attribution and conversion tracking, applying learnings to ongoing campaigns
• Lead client-facing discussions as the subject-matter expert for managed platforms
• Collaborate with internal and external teams (planners, strategists, designers, analysts) to develop campaigns, audiences, and experimental designs
• Maintain industry leadership through partner relationships, R&D projects, blogs, and panels

• 6–8 years hands-on paid media planning and buying across digital channels (Social, Search, Display, Video, Audio)
• Experience translating client goals into cohesive media strategies with measurable results
• Experience with non-profits, fundraising, or income-focused campaigns in paid media
• Ability to manage multiple clients/projects on time and on budget
• High proficiency with paid social, paid search, programmatic trading, Google Analytics and measurement platforms
• Exceptional attention to detail in campaign setup, QA, trafficking, and reporting
• Adaptability, problem-solving, and clear communication with teams and clients
• Passion for delivering change and comfort with ambiguity

• collaboration
• analytical mindset
• communication
• paid social
• paid search
• programmatic trading