Digital Marketing Manager

Overview

In this role you lead the website and performance marketing for a high-growth investment platform in London. You own the site strategy and cross-functional delivery to drive product discovery, investor education, and lead generation. You’ll optimise content, structure, and SEO, including AI search and GEO initiatives, to boost visibility and credibility.

You work with marketing, product, and external partners to ensure accurate, compliant, and effective digital experiences. This is a chance to shape a core business platform at scale.

• Own day-to-day website management, optimisation and performance
• Manage website updates, landing pages, fund pages, educational content and campaign pages
• Collaborate with marketing, content, research, product, sales, compliance and external agencies to ensure accuracy and compliance
• Improve navigation, user journeys, accessibility, mobile experience, page speed and conversion pathways
• Lead SEO activities across technical, on-page, content optimisation and reporting
• Monitor and improve rankings for strategic investment-related terms
• Identify search-led content opportunities and optimise existing content for visibility
• Lead AI search and GEO initiatives and monitor how funds/themes appear in AI-generated results
• Ensure content is structured for AI platforms with clear explanations, FAQs, structured data
• Own website and search performance reporting using Google Analytics, Google Search Console, Looker Studio and other tools
• Build insights on traffic, engagement, rankings, conversions and content effectiveness
• Support product launches, issuer campaigns and marketing activity with high-performing journeys
• Stay updated with developments in SEO, AI search, GEO and digital behaviour

• Experience managing and optimising websites in B2B/financial services
• Good knowledge of SEO (technical, on-page, content)
• Experience with Google Analytics, Google Search Console and other performance tools
• Strong analytical skills and ability to translate data into recommendations
• Attention to detail with regulated/technical content
• Stakeholder management with senior colleagues
• Ability to manage agencies and external partners
• Excellent written communication and content structuring for clarity, search and conversion
• Experience with website tracking: Google Tag Manager, GA4, pixels, third-party scripts

• Stakeholder management
• Analytical thinking
• Attention to detail
• SEO (technical, on-page, content)
• Google Analytics / GA4
• Google Search Console