Brand Activation Assistant Manager/Manager

*Please note this role would be for Softsens Division. Key Responsibilities: Brand Activation Plan and execute brand activation campaigns (BTL activities, in-store promotions, events, trade activations) Collaborate with sales, marketing, and external agencies for seamless campaign execution Ensure brand consistency and visibility across all touchpoints Monitor and evaluate campaign effectiveness and ROI Support new product launches through impactful activation strategies Manage vendors and agencies, including negotiations and execution timelines Training & Capability Building Design and deliver product and brand training programs for sales teams, promoters, and distributors Conduct on-ground training sessions during activations to ensure correct brand messaging Develop training materials, presentations, and toolkits Assess training effectiveness and identify skill gaps for continuous improvement Work closely with sales teams to ensure better conversion through trained personnel Working with promoters and training of promoters to drive in-store sales initiative Technical Skills and Knowledge: 3–6 years of experience in brand activation / training / marketing Strong execution & project management skills Experience in training delivery and facilitation Ability to influence cross-functional teams Analytical skills to measure campaign & training effectiveness