Head of Brand & Global Campaigns | THG Nutrition

Overview

You will lead the global brand and integrated campaign work for Myprotein and Myvitamins, shaping how the brands connect with customers across markets. In this role, you’ll own the global campaign calendar, driving high-impact, insight-led campaigns while maintaining creative excellence and commercial focus. You’ll collaborate with cross-functional teams to ensure consistent messaging and strong brand positioning across all touchpoints.

Your leadership will elevate the Brand & Campaigns team and embed best practices to scale globally. This is an opportunity to shape globally recognized brands and drive measurable growth at THG.

• Career development programmes
• Upskilling programme with industry-leading provider
• 25 days annual leave plus bank holidays
• Enhanced maternity and paternity pay
• Compassionate leave (up to 10 days)
• Up to 50% staff discount on THG brands

• Lead the development and execution of integrated 360 global brand campaigns for Myprotein and Myvitamins
• Own the annual global campaign calendar and ensure timely, high-standard launches across markets
• Translate brand strategy into global campaign plans that build equity and support commercial objectives
• Collaborate with Brand Director to evolve the long-term global brand vision
• Partner with Creative, Social, Influencer, PR, CRM, Paid Media, Product Marketing, Commercial and Regional Marketing teams for full channel integration
• Champion creative excellence and ensure consistent messaging and visual identity across all touchpoints
• Leverage customer insights, market trends and campaign performance to optimise future campaigns
• Manage campaign budgets, timelines and resource planning
• Build strong relationships with senior stakeholders and align teams behind global objectives
• Lead, coach and develop a high-performing Brand & Campaigns team

• Extensive experience in brand and integrated global campaign marketing, preferably in global consumer/retail/wellness
• Proven track record delivering large-scale multi-channel global campaigns with measurable brand and commercial impact
• Strong ability to translate brand strategy into engaging, customer-first campaigns
• Experience leading and developing marketing teams
• Excellent stakeholder management with ability to influence across levels
• Commercially minded with balance between creativity and business performance
• Strong organizational and project management skills in a fast-paced environment
• Confidence using consumer insights and campaign data to inform decisions
• Passion for building globally recognised brands and campaigns that connect with customers

• stakeholder management
• leadership
• collaboration
• communication
• adaptability
• data-driven decision making