Measurement Partner, GMPT, EUI

Overview

As Measurement Partner, you advance TikTok’s measurement agenda in a growth market by partnering with advertisers and agencies to design tailored measurement strategies. You will lead advanced analytics projects, translate findings into actionable recommendations, and scale best practices across the market. You collaborate across Sales, Product Marketing, and Measurement teams to deliver high-impact support and shape product roadmaps.

Your work drives evidence-based decisions that improve media effectiveness and business outcomes, while contributing to regional thought leadership and market growth.

• Drive adoption and growth of TikTok’s core measurement solutions and methodologies across your market
• Partner with clients and agencies to develop tailored measurement strategies and learning agendas
• Design end-to-end measurement plans using 1st-party and 3rd-party data for branding and performance use cases
• Advise advertisers on using measurement to optimize media effectiveness and budget allocation
• Lead advanced analytical projects and custom studies to demonstrate TikTok’s impact
• Translate complex data into clear, actionable recommendations for clients and internal stakeholders
• Serve as a trusted measurement advisor to clients, agencies, and research vendors
• Collaborate with Sales, Client Solutions, Product Marketing, and Measurement teams to deliver coordinated support
• Build and scale programs, frameworks, and best practices for advertiser measurement needs
• Synthesize feedback to inform product enhancements and go-to-market priorities
• Represent the market perspective to regional and global stakeholders to shape narratives and roadmaps
• Contribute to regional thought leadership through case studies and market insights

• Significant experience in digital advertising, marketing analytics, media measurement, or related field
• Strong understanding of advertising measurement methodologies for brand and performance across 1st- and 3rd-party approaches
• Proven ability to translate data into strategic recommendations that influence client investment decisions
• Experience managing external stakeholders (advertisers, agencies, research partners)
• Strong project management skills in fast-paced environments
• Excellent communication and storytelling skills, able to simplify complex concepts for non-technical audiences

• Consultative mindset
• Empathy and relationship-building
• Strong written and verbal storytelling
• Measurement methodologies for brand and performance (1st- and 3rd-party)
• Advanced analytics and custom studies
• Data synthesis and narrative development