Senior Marketing Manager

Overview

In this role you will lead UK marketing to generate sales opportunities for insurers, shaping multi-channel campaigns that build brand awareness. You will partner with sales and cross-functional teams to plan, execute and optimize ABM-focused programs and events. You will own content strategy, editorial calendars, and toolkits to support growth in existing accounts.

The role combines hands-on execution with strategic thinking to drive measurable impact in a UK-based, B2B insurance context.

• Lead UK marketing efforts to drive sales opportunities
• Plan and run integrated campaigns across content, digital, and webinars
• Develop content strategy and editorial calendar with design/marketing teams
• Create marketing toolkits to support growth in existing accounts
• Act as primary liaison between sales and marketing for the UK region
• Plan, create, and execute field sales activities/events to move leads through the pipeline
• Identify resources for strategic account marketing execution

• Experience in campaign management within B2B insurance or banking
• Strategic mindset with comfort in an 80% execution role
• Strong relationship-building with demanding stakeholders
• Proven track record developing and executing marketing programmes (Events, ABM, Social Media, Thought Leadership)
• Proficiency in personalised ABM strategies is a plus
• Expertise in CRM and marketing automation systems (e.g., Salesforce, HubSpot)
• UK experience essential

• Relationship builder
• Strategic mindset
• Stakeholder management
• Account-Based Marketing (ABM)
• CRM and marketing automation (Salesforce, HubSpot)
• Event marketing