Senior B2B Customer Marketing Manager

Overview

In this role you drive retention and engagement for Busuu’s B2B customers, aligning with both decision-makers/admins and learners. You own lifecycle campaigns, enablement content, and renewal programs across HubSpot and Braze, partnering with Customer Success and Product. You’ll build a self-serve Enablement Hub, run on-site learner sessions, and create campaigns that protect and grow net revenue retention.

This is a hands-on, zero-to-hero opportunity to establish foundational programs and demonstrate marketing’s impact on renewal and growth.

• free breakfast, snacks, and lunch in offices
• Private Health Insurance
• personal training budget
• flexible hours and hybrid work
• enhanced maternity/paternity leave
• rich social calendar and team events

• Own customer lifecycle and retention marketing calendar across onboarding, adoption, and renewal
• Build and run HubSpot campaigns with segmentation, workflows, and reporting
• Design and run Braze learner engagement campaigns within B2B accounts
• Manage renewal campaigns and collaborate with Customer Success to flag at-risk accounts
• Track engagement, adoption, and renewal metrics across HubSpot and Braze
• Develop and operationalize the Enablement Hub and partner with Product/CS for admin/learner needs
• Plan on-site learner sessions and seasonal campaigns to re-engage lapsed accounts
• Source case studies, testimonials, and speaker opportunities for customer advocacy
• Flag high-adoption accounts to Customer Success and New Business for expansion opportunities

• 5+ years’ hands-on experience in B2B customer marketing, lifecycle marketing, or customer advocacy in SaaS/EdTech with recurring revenue

• Strong collaboration with cross-functional teams
• Excellent written and verbal English communication; multilingual is a plus
• Highly organized with multi-channel coordination
• HubSpot: segmentation, workflows, reporting, retention-focused delivery
• Braze: learner engagement campaigns (advantageous)
• Experience producing customer-facing content for a B2B audience