Global Marketing Manager

Overview

As Global Marketing Manager, you will lead integrated demand generation and ABM campaigns to fuel pipeline across global markets, with emphasis on AMER and support for EMEA. You’ll collaborate with sales, product marketing, and events to scale multi-channel programs and leverage AI to accelerate creation, targeting, and reporting. Your work shapes how Recurly engages potential customers and accelerates deals in a high-growth subscription business.

You’ll own performance analytics and ensure tight alignment with revenue goals, events, and regional nuances.

• medical, dental, and vision benefits
• life insurance and disability coverage
• HSA with company contribution and FSA options
• retirement plan with company match
• paid time off 25+ days + holidays
• training/development and tuition reimbursement

• Build and execute integrated, multi-channel campaigns to drive leads, MQLs, and pipeline
• Use AI tools to accelerate content creation, audience segmentation, and launch readiness while maintaining quality
• Monitor and optimize campaign performance with KPIs and AI-driven insights, delivering actionable reports
• Coordinate with events team to align campaigns with in-person events and share performance recaps
• Collaborate with content, partner marketing, product marketing, sales, and customer success for campaign assets and outreach
• Develop customer journeys across digital channels and engagement vehicles (email, social, web, webinars)
• Map content to target personas and buying stages; orchestrate tactics and messaging accordingly
• Ensure accurate lead capture in Salesforce and Marketo; forecast and report against goals
• Design and run full-funnel ABM campaigns using email, paid ads, and outbound with intent data
• Partner with sales to create account-specific plans that accelerate deals
• Support EMEA regional marketing needs and tailor messaging for local markets
• Own logistics and execution of EMEA events (trade shows, conferences, webinars) and assist AMER events as needed
• Integrate event activity with campaign strategy to maximize pipeline impact
• Manage campaign and event budgets, vendor relationships, and timelines
• Proactively secure stakeholder buy-in and keep projects on track

• 3-5 years in B2B demand generation, campaign management, or field marketing in SaaS/FinTech/subscription management
• Proven track record delivering integrated ABM campaigns and multi-channel programs with measurable pipeline impact
• Experience managing event logistics across multiple regions
• Comfort using AI tools to accelerate production, analyze performance, and automate reporting (e.g., Claude, Gemini, ChatGPT)
• Experience partnering with sales to align marketing plans with revenue goals
• Familiarity with global markets and adapting campaigns for US and EMEA
• Proficiency in marketing automation and CRM platforms (Marketo, Salesforce, 6sense or Demandbase)
• Strong project management and ability to manage multiple campaigns/events in a fast-paced environment
• Excellent written and verbal communication; ability to present results to stakeholders
• Data-driven mindset with forecasting, tracking, and reporting capabilities

• strong communication
• cross-functional collaboration
• analytical mindset
• AI-assisted campaign production
• Marketo
• Salesforce