Social Media Lead

POSITION DESCRIPTION

The Social Media Lead will be responsible to lead the global social media function by developing and executing strategic, data-driven campaigns, managing high-performing teams, and driving audience engagement, brand reputation, and business growth through innovative social media and AI-enabled marketing practices.

RESPONSIBILITIES

• Lead and execute the overall social media strategy across all group and property channels, ensuring alignment with business objectives and continuous optimisation based on performance and industry trends.
• Lead, plan and manage internal and external communications and workflows, ensuring effective exchange of workflow information and assets delivery, whilst always managing expectations.
• Build and manage relationships with internal and external stakeholders, including property teams, agencies, influencers, and partners, overseeing briefs, approvals, content collection, and campaign delivery.
• Maintain governance across all social media channels, ensuring brand consistency, platform best practices, account management, profile setup, and successful onboarding of new properties and channels.
• Generate, edit, publish and share daily content (original text, images or video) that builds meaningful connections and encourages community members to take action.
• Own community management and online reputation, ensuring SLA compliance, consistent brand tone of voice, proactive audience engagement, and effective handling of customer enquiries, escalations, and reputation issues.
• Drive data-led decision-making by monitoring key performance indicators, consolidating monthly performance reports, and providing actionable insights and strategic recommendations to improve results.
• Leverage AI-powered tools to enhance content ideation, copy development, social listening, reporting, workflow automation, and campaign optimisation, while ensuring all AI-assisted content is reviewed for accuracy, quality, and brand consistency.

ABILITIES NEEDED

• 2+ Years of experience in Social Media Marketing.
• Excellent communication skills in English.
• Familiar and skilled in working on social media platforms. 
• Ability to interact with a global community, moderate discussions and handle negative feedback and conflicts. 
• Min 2 years’ experience in social media/community management roles.
• Experience in working with social media tools like Sprout Social is a plus.
• Demonstrated experience using AI-powered marketing tools to improve content creation, social listening, reporting, workflow automation, and campaign optimisation, with a strong understanding of responsible AI use and human oversight.