Creative Team Leader

OBJECTIVE OF THE POSITION

The Creative Team Leader will focus his/her efforts across Resorts, Spas, Beach Clubs, Restaurants and Bars, globally together with SVP Global Branding as part of the driving force behind Karma Group's Creative + Branding Strategy, together with the delivery of quality visual design through traditional and digital marketing channels. This includes mentoring and coordinating the in-house design team, managing stakeholder expectations by delivering relevant verbal and written project communications and ensuring the completion of design tasks to agreed timelines.

RESPONSIBILITIES

Concept Development & Design Direction

• Develop original creative concepts for campaigns, digital marketing, print, web, and multimedia — using AI-assisted ideation and visual exploration tools to accelerate concept development and stakeholder alignment.
• Translate brand identity and project goals into cohesive design direction through mood boards, style guides, and UI mockups, with AI-generated visuals used to prototype and communicate ideas rapidly.
• Conduct competitor and trend analysis to ensure concepts are innovative and market-leading, leveraging AI-powered research and benchmarking tools where relevant.

AI-Driven Creative Production

• Prompt, direct, and refine outputs from AI visual and video generation platforms (Midjourney, Adobe Firefly, Runway, Sora, and equivalents) to produce high-quality assets for digital marketing and social campaigns.
• Develop and maintain a library of brand-aligned prompts, style references, and AI generation templates to ensure consistency, efficiency, and scalability across all AI-assisted creative outputs.
• Evaluate and recommend emerging AI tools, staying at the forefront of generative AI in design — and actively upskill the creative team on prompting techniques, tool usage, and best practices.

Technical Execution & Collaboration

• Create visually compelling designs that meet both aesthetic and technical requirements, collaborating with developers to ensure feasibility across all platforms and formats.
• Apply accessibility and usability principles across all media, ensuring AI-generated and traditional design outputs are both brand-consistent and user-friendly.

Stakeholder Engagement & Strategy

• Facilitate creative workshops with business units to gather insights, co-create marketing strategies, and present AI-generated concepts to accelerate decision-making.
• Deliver well-researched, data-driven design recommendations to stakeholders — justifying creative choices, AI tool selections, and their impact on campaign performance.
• Educate stakeholders and team members on design principles, brand guidelines, and the effective and responsible use of AI in creative production.

Documentation & Brand Governance

• Develop and maintain style guides, brand guidelines, and AI prompt libraries to ensure coherence across all marketing materials and creative outputs.
• Document design decisions, AI prompting approaches, and creative rationale for future reference and cross-team consistency.

Quality Assurance & Creative Leadership

• Implement a rigorous quality control process covering both traditional and AI-generated work, ensuring all outputs meet the highest standards of design excellence before publication.
• Review and refine AI-generated visuals and videos with a critical creative eye, iterating until outputs are fully on-brand and campaign-ready.
• Lead by example, fostering a culture of creativity, innovation, and AI fluency as a core competency within the team.

Other creative duties as required.

REQUIREMENTS

• Bachelor's degree in graphic design and/or industry experience.
• Minimum 3/5 years working in a creative firm and/or marketing/advertising agency.
• Minimum three years working as a lead Creative Design / Brand Manager.
• Must be able to demonstrate ability and track record for the delivery of projects above and beyond expectations.
• Must be capable of leading a team of creative + web + motion graphic designers into a cohesive think tank.
• Must be Highly Creative and have a passionate eye for detail.
• A dynamic, passionate, and detail-oriented creative leader with genuine flair — someone who brings energy and conviction to every project and inspires the people around them to do their best work.
• A proven track record of leading large creative teams that consistently deliver cutting-edge, wow-worthy concepts and designs that exceed expectations.
• A portfolio that demonstrates your ability to build and elevate successful luxury brands across multiple touchpoints and mediums.
• A burning passion for bold, unique, and innovative creative work — and the drive to keep raising the bar, project after project.
• Deep, hands-on knowledge of AI creative tools — including image generation platforms, video generation tools, and workflow tools — with the ability to prompt, direct, and refine AI outputs to a luxury brand standard.
• The ability to integrate AI into a creative team's day-to-day workflow in a way that enhances output quality and speed without compromising brand integrity or creative thinking.
• A complete understanding of the digital production process — from project management and creative briefing through to stakeholder management and final delivery.
• Proven experience in art direction beyond the digital space — including the ability to technically direct and manage photo and video shoots, bringing a distinctive creative perspective and energy on set.
• Experience in project management, or a recognised project management qualification, would be a strong advantage.