Site Head Kharadi - Luxury Sales

Role Overview

Site Head – Luxury Sales will be responsible for leading the end-to-end sales function for Kolte Patil’s flagship 24K luxury development at Kharadi. The role demands a leader with strong expertise in luxury residential sales, consultative selling, customer relationship management, and team leadership.

Site Head will lead a focused team of 7–8 sales professionals, ensuring exceptional customer experiences, high conversion of qualified prospects, and achievement of revenue targets while upholding the premium positioning of the 24K brand. The role also requires close collaboration with Marketing, CRM, Channel Sales, Product, Finance and Legal teams to deliver a seamless buying journey.

Key Responsibilities

1. Luxury Sales Strategy & Revenue Delivery

• Drive achievement of monthly, quarterly and annual sales revenue targets for the luxury project.
• Develop and execute sales strategies aligned with the positioning of the 24K luxury brand.
• Ensure superior conversion of high-intent leads through personalized consultations and relationship-driven selling.
• Monitor market trends, competitor offerings and buyer preferences to recommend pricing, product and sales interventions.
• Work closely with the marketing team to maximize conversions from digital campaigns, exclusive previews, private events and luxury showcases.

2. Team Leadership & Performance Management

• Lead, mentor and inspire a high-performing team of 7–8 Sales Managers and Relationship Managers.
• Establish clear KPIs covering site visits, customer engagement, follow-ups, conversion ratios, collections and customer satisfaction.
• Conduct regular sales reviews, coaching sessions and performance evaluations.
• Build strong product knowledge, luxury sales capabilities and negotiation skills within the team.
• Foster a culture of accountability, collaboration, professionalism and customer-centricity.

3. Luxury Customer Experience & Relationship Management

• Personally engage with HNIs, CXOs, NRIs and premium buyers during critical stages of the sales journey.
• Deliver a highly personalized buying experience reflecting the values of the 24K luxury brand.
• Build long-term relationships with customers, wealth advisors, influencers and key referral networks.
• Ensure timely resolution of customer queries, escalations and documentation requirements.
• Maintain high customer satisfaction and enhance referral-led business.

4. Sales Operations & Cross Functional Coordination

• Manage pricing discussions, commercial negotiations and approval processes within company guidelines.
• Coordinate effectively with Marketing, CRM, Finance, Legal and Customer Care teams for seamless booking, documentation and collections.
• Ensure strict adherence to sales SOPs, documentation standards, compliance requirements and audit processes.
• Drive booking efficiency while maintaining premium service standards throughout the customer lifecycle.

5. CRM, Sales Analytics & Business Reporting

• Ensure complete CRM (SFDC) hygiene with accurate lead management, opportunity tracking and customer records.
• Review sales funnel performance, conversion metrics and inventory movement on a regular basis.
• Present daily, weekly and monthly sales MIS with actionable insights and recommendations.
• Identify opportunities to improve sales efficiency, customer experience and revenue performance through data-driven decision making.

Qualifications & Experience

• Graduate or Postgraduate in Business Administration, Marketing or related discipline.
• 10–15 years of experience in luxury residential real estate sales.
• Proven experience in leading luxury sales teams and delivering premium customer experiences.
• Strong understanding of CRM platforms (preferably SFDC), sales operations and customer lifecycle management.

Key Competencies

• Luxury Sales & Consultative Selling
• HNI & UHNI Relationship Management
• Leadership & Team Development
• Revenue Planning & Sales Execution
• Strategic Negotiation & Commercial Acumen
• Customer Experience Excellence
• Cross-functional Collaboration
• CRM & Sales Analytics
• Strong Communication & Presentation Skills
• High Integrity, Ownership and Result Orientation