Vice President of Marketing

Work Location: 130-12820 Clarke Pl, Richmond, BC V6V 2H1

Terms of Employment: Full-time, Permanent

Working Hours: 40 hours per week

Duties and Responsibilities

1. Participate in executive-level strategic planning and corporate governance, establish the company’s marketing vision, objectives, policies, and long-term growth strategies in alignment with organizational goals and directives approved by the Board of Directors.
2. Develop and oversee the annual marketing and business development budget, authorize resource allocation, monitor expenditures, and ensure marketing investments effectively support revenue growth, market expansion, and corporate objectives.
3. Lead and direct the company’s marketing department, including the recruitment, supervision, evaluation, and development of middle-level managers and key personnel, ensuring the effective execution of approved strategic initiatives.
4. Establish corporate branding, market positioning, and customer acquisition strategies; determine key performance indicators and evaluate marketing performance to support sustainable business growth and competitive advantage.
5. Direct the development and implementation of integrated marketing, advertising, public relations, and promotional strategies across multiple channels to strengthen brand awareness and market presence.
6. Oversee market intelligence, customer behavior analysis, and competitive research initiatives to identify emerging opportunities, industry trends, and potential business risks, and recommend strategic responses.
7. Lead the development of market expansion strategies and customer engagement initiatives, identifying new target markets, service opportunities, and revenue-generating partnerships.
8. Establish and maintain strategic relationships with industry associations, suppliers, business partners, government agencies, and other stakeholders to enhance the company’s reputation, market penetration, and long-term growth opportunities.
9. Allocate and manage organizational resources, including financial, human, and operational assets, to maximize the effectiveness of marketing and business development activities while ensuring alignment with corporate priorities.
10. Coordinate and direct cross-functional initiatives involving marketing, sales, operations, and product development teams to support organizational objectives and improve overall business performance.
11. Monitor changes in market conditions, customer demands, economic trends, and competitive environments, and recommend adjustments to corporate marketing strategies and business plans as necessary.
12. Represent the company in negotiations, industry events, strategic partnerships, and meetings with key stakeholders, and provide regular reports and recommendations to the Board of Directors regarding marketing performance, business development initiatives, and long-term growth strategies.

Education

• A Bachelor's degree is required.

Job Requirements

1. Previous working experience in a middle-level or higher management role for at least 5 years.
2. Previous experience in marketing leadership roles in industries serving both commercial and residential clients is considered an asset.
3. Demonstrated experience developing and implementing corporate marketing strategies, brand management initiatives, customer acquisition programs, and market expansion plans.
4. Strong knowledge of marketing principles, market research methodologies, digital marketing, advertising, public relations, and customer relationship management.
5. Experience in strategic planning, organizational leadership, budget development, financial oversight, and performance management.
6. Excellent communication, negotiation, presentation, and interpersonal skills, with the ability to build relationships with clients, business partners, industry stakeholders, and senior executives.
7. Strong analytical and problem-solving abilities, with the capacity to evaluate market conditions, identify business opportunities, and develop effective growth strategies.

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