SodaStream: Amazon & eRetail Marketing Manager Northern Europe

Overview

You lead Amazon and eRetail activation for Northern Europe, shaping media and content to drive visibility and conversion. You work with Brand Leads and agencies to align plans with growth targets and trading priorities. You translate brand direction into platform-native execution, balancing performance with local relevance.

You own KPIs like ROAS and conversion, and drive a test-and-learn approach across campaigns. This role offers strategic impact across markets with global collaboration and cross-functional impact.

• Own Amazon and eRetail media planning across Northern Europe markets
• Collaborate with media agencies to build annual and quarterly plans aligned to growth and trading priorities
• Review and refine plans to ensure alignment with objectives and market needs
• Coordinate with Brand Leads on campaign priorities, messaging, and key moments
• Align media plans with commercial and eCommerce trading plans to maximise impact
• Contribute to budget planning and identify incremental opportunities
• Lead paid media and creative execution for Amazon and eRetail, ensuring platform-native structure and strong visibility
• Localise and translate paid assets with Brand Leads, and align with PDPs, A+, onsite content
• Ensure high-quality execution and consistency across campaigns
• Own performance across Amazon/eRetail KPIs (ROAS, conversion, visibility); analyse results and derive actions
• Hold agency partners accountable for performance and improvement
• Identify scaling opportunities and drive efficiency
• Drive a structured test-and-learn approach and act as the main contact for marketplace media across teams

• 5+ years in brand, growth or performance marketing with Amazon/eCommerce activation in high-growth environments
• Native-level English; Nordic/Dutch/French language skills are a plus
• Strong understanding of Amazon and marketplace ecosystem (media, retail, content, conversion); DSP, AMS & AMC experience
• Experience working with media agencies on planning and briefing
• Strong appreciation of creative/content in performance contexts; ability to assess content effectiveness
• Knowledge of ecommerce content (PDPs, A+, onsite) and its impact on conversion
• Ability to interpret performance data and translate into actionable insights
• Commercial mindset with grasp of trading, retail and channel dynamics
• Experience working in cross-functional, matrix environments; stakeholder influence across multiple markets

• cross-functional collaboration
• stakeholder influence
• strategic thinking
• Amazon media management
• DSP
• AMS