Influencer Manager - MP Activewear

Overview

In this role, you will shape and deliver MP Activewear’s global influencer strategy, building a high-performing creator ecosystem to boost brand credibility, awareness, and commercial growth. You’ll collaborate with Brand, Social, Paid Social, E-commerce and regional teams to integrate influencer activity into the wider marketing plan. The role combines strategy, talent management, campaign delivery and performance analysis, requiring hands-on execution at pace.

You’ll identify emerging creators, foster long-term partnerships, and optimise investment across markets. This is an opportunity to drive global growth through creator partnerships and data-driven decision making.

• 25 days annual leave + bank holidays
• enhanced maternity and paternity pay
• on-site gym and physio
• EAP (Employee Assistance Programme)
• tech salary sacrifice scheme
• staff discount up to 50%

• Develop and execute MP Activewear's global influencer and creator strategy
• Translate global priorities into market-specific influencer plans
• Build relevant creator communities while maintaining brand consistency
• Identify platforms, trends, and cultural opportunities for activewear
• Set objectives, KPIs and measurement frameworks for influencer activity
• Develop creator proposition with exclusive access, seeding, experiences and community opportunities
• Identify high-potential influencers and manage long-term relationships with talent and agencies
• Understand creator audiences, content style and commercial potential
• Communicate with the global influencer network to keep creators engaged
• Recommend where to protect, develop, scale or optimise creator investment
• Lead influencer campaigns from concept to delivery, reporting and optimisation
• Drive activity around launches, campaigns, and brand initiatives
• Report on creator product seeding and community experiences against KPIs
• Own day-to-day performance reporting and provide actionable insights
• Track KPIs such as reach, engagement, revenue, ROI and CPA/CAC
• Present data and insights to inform future talent selection and investments
• Communicate risks, opportunities and recommendations to senior stakeholders
• Continuously improve processes and tools for the global influencer programme

• 3-5 years’ experience in influencer marketing, social media, partnerships or related field
• Experience supporting or managing influencer programmes across multiple markets
• Proven ability to build and maintain relationships with creators, agents and managers
• Experience negotiating partnerships, fees, deliverables, usage rights and exclusivity
• Strong understanding of Instagram, TikTok and YouTube with curiosity for emerging platforms
• Experience measuring influencer performance and turning data into recommendations

• relationship-building
• strategic thinking
• strong communication
• influencer marketing
• creator relationship management
• campaign planning and execution