Senior Product Marketing Manager - International

Overview

As Senior Product Marketing Manager, you will lead international GTM across Europe, shaping strategy with country GMs and Product/Commercial leaders. You will define ICPs, positioning, and messaging for new markets, translate insights into roadmaps, and develop scalable GTM playbooks. You will partner with Sales Enablement to drive launches and adoption, and lead customer research and competitive intelligence to optimise impact.

This role shapes Dojo's global footprint and growth.

• Drive international go-to-market strategy for new markets and growth across Europe in partnership with country GMs and commercial teams
• Define international ICPs, segmentation, and market prioritisation with localised positioning and messaging aligned to the Dojo brand
• Collaborate with Product to translate customer, competitor, and market insights into roadmap priorities and business cases
• Develop scalable international GTM playbooks and frameworks to streamline expansion into future markets
• Partner with Sales Enablement and local teams to deliver product launches and drive adoption across target markets
• Lead customer research and competitive intelligence, measure launch performance, and optimise commercial impact

• Proven track record in Product Marketing within a fast-paced B2B tech or fintech scale-up, leading multi-market GTM initiatives and enabling sales growth
• Expertise in crafting differentiated positioning, value propositions, and messaging for competitive markets
• Strong commercial and analytical acumen, able to synthesize data and insights into actionable recommendations
• Exceptional stakeholder management and collaboration across Product, Commercial, and executive teams
• Ability to navigate ambiguity and balance high-level strategy with hands-on delivery
• Experience across European markets; fluency/proficiency in French, Italian, or Spanish is a strong plus

• Stakeholder management
• Collaboration
• Ambiguity navigation
• GTM strategy
• Market research and segmentation
• Competitive intelligence