Senior Lifecycle Marketing Manager

Overview

As a Senior Customer Lifecycle Manager, you own CRM and lifecycle strategy across European markets, shaping end-to-end journeys from lead to win-back. You work closely with Product, Data and Analytics to optimize journeys, personalise at scale, and leverage AI and automation to improve speed, quality and business impact. You’ll implement multi-channel journeys, measurement standards and cross-functional collaboration to drive activation, retention and revenue.

This role combines hands-on platform work with strategic oversight in a fast-growing fintech setting.

• Design sophisticated, multi-channel customer journeys
• Develop segmentation and personalisation strategies
• Identify lifecycle opportunities through customer and product data
• Set standards for journey design, testing and measurement
• Connect CRM activity to revenue, activation and retention
• Collaborate with Product, Data, Analytics and regional marketing teams
• Improve integration of Braze, Snowflake, Amplitude and other platforms
• Explore AI and automation to improve speed, quality and efficiency
• Raise the standard of journey design and CRM execution across the team

• End-to-end lifecycle strategy ownership
• Design of complex journeys across multiple channels
• Experience using customer data to identify commercial and CX opportunities
• Meaningful personalisation within CRM programmes
• Deep experience with Braze or comparable platforms (SFMC, Bloomreach)
• Introduced AI-enabled tools to improve workflow
• Collaboration with Product, Data and Analytics teams
• Measurement of CRM activity against revenue, activation or retention
• Experience across multiple countries or markets

• Collaborative and cross-functional communication
• Analytical mindset with data-driven decision making
• Curiosity about AI and new martech tools
• Braze Canvases
• Decisioning Studio
• Liquid