Sponsorship Marketing Manager – B2B Events – London

Overview

In this role you will lead sponsorship marketing for flagship pharma and health events, driving high-impact campaigns that connect Fortune 500s, scale-ups, and industry leaders. You’ll own the full marketing lifecycle—from strategy to conversion—working with cross-functional teams to create demand, nurture partnerships, and maximise sponsorship value. The position combines strategic thinking with hands-on execution in a fast-paced, entrepreneurial environment.

This is an opportunity to shape how world-class conferences generate partnerships and measurable business impact.

• hybrid work schedule (3 days in office)
• 25 days annual leave + bank holidays + birthday off
• personal development budget and coaching
• access to training and AI tools
• regular social events and charitable initiatives
• career progression opportunities

• Own sponsorship marketing lifecycle from strategy to execution and conversion
• Build targeted databases and design ABM campaigns to generate sponsorship leads
• Create compelling outreach and nurture leads with the sponsorship team to convert into long-term partners
• Develop marketing budgets with ROI targets; manage SEO, PPC, and social media to drive qualified traffic
• Source and maintain relationships with media partners and stakeholders to unlock opportunities
• Collaborate with commercial, content, design teams and external agencies to deliver integrated campaigns
• Shape strategy autonomously and contribute to team training
• Explore leadership opportunities as the team grows

• Proven experience in B2B events marketing or SaaS marketing
• Track record of delivering campaigns to deadline and budget
• Experience designing and executing high-impact sponsorship marketing campaigns and generating sponsorship leads
• Exceptional copywriting skills with customer-centric voice
• Hands-on digital marketing with CRM systems (Salesforce / HubSpot), PPC, SEO/SEM, social media
• Strategic thinker with meticulous execution
• Strong negotiation skills and ability to engage senior stakeholders
• UK-based with excellent written and verbal English

• entrepreneurial mindset
• proactive problem-solver
• cross-functional collaboration
• Salesforce
• HubSpot
• PPC