Subscription Marketing Manager - Hubspot

Overview

As Subscription Marketing Manager, you will own the marketing strategy for the subscription products across specialist publications and offerings. You will lead campaigns and customer journeys to grow trials and conversions, while boosting engagement and value for existing subscribers. You’ll leverage HubSpot to segment, automate, and report on performance, collaborating with sales, editorial, and tech teams.

This is a chance to shape a newly created function and drive a data-led CRM mindset across the business.

• 25 days' holiday
• Pension contribution
• Collaborative, flat working environment
• Regular social events
• 9:00–17:00 Monday–Friday
• Opportunity to own a newly created function

• Develop and deliver the subscription marketing strategy across multiple publications and products
• Increase volume and quality of subscription trials through proactive marketing
• Design campaigns and journeys to move prospects from trial to conversion
• Improve engagement and usage among existing subscribers
• Create targeted campaigns for inactive subscribers
• Build and optimise automated journeys across the lifecycle (trial, onboarding, engagement, conversion, renewal)
• Collaborate with the subscription sales team to support new business opportunities
• Leverage HubSpot for segmentation, workflows, reporting, automation and campaign journeys
• Establish KPIs for trials, engagement, conversion and subscriber activity
• Monitor campaign performance and use data to improve outcomes
• Partner with editorial to convert content into subscription opportunities
• Work with technology/web teams to implement campaigns and enhance the customer journey
• Bring fresh ideas from subscription, publishing, or recurring-revenue environments
• Embed a data-led, CRM-focused approach to marketing across the business

• Several years of marketing experience
• Experience in subscription, membership, publishing, media or recurring-revenue business models
• Proven ability to generate and nurture leads, trials or enquiries to conversion
• Experience designing customer journeys and automated campaigns
• Proficiency with HubSpot for CRM, marketing automation, reporting and dashboards
• Ability to segment audiences and manage multiple campaigns/audiences
• Experience measuring marketing performance using data and KPIs
• Curiosity to challenge current approaches and propose improvements
• Organised, commercially minded, and comfortable handling data
• Collaborative across teams (sales, editorial, tech)

• collaborative
• data-driven
• analytical
• HubSpot
• CRM
• marketing automation