Marketing Manager

Overview

In this role you will own the acquisition strategy for the Financial Services portfolio, focusing on loans, car finance and leasing. You will drive growth across direct and digital channels, shaping customer propositions and journeys to improve acquisition and conversion. You’ll manage multi-channel activity, from web and CRM to paid media and content, while leveraging insights and a test‑and‑learn approach.

You will ensure compliant, data‑driven growth in collaboration with cross‑functional partners and external stakeholders.

• Own and deliver the acquisition and growth strategy for Financial Services products.
• Develop propositions, messaging, audiences and journeys to drive acquisition and conversion.
• Lead activity across web, app, CRM, email, SMS, paid media, SEO, content and social.
• Build lifecycle and retargeting journeys for engaged customers.
• Utilise customer, market and competitor insight to identify growth opportunities.
• Measure and optimise performance across CAC, CPL, conversion, applications and ROI.
• Drive a test-and-learn approach to scale, optimise or reallocate investment.
• Explore opportunities across AI, automation and personalisation.
• Collaborate with Product, Digital, CRM, Data, Brand, Compliance, Legal and external partners.
• Ensure activity complies with FCA, Consumer Duty, financial promotions and GDPR.

• Strong experience in acquisition, growth or performance marketing within Financial Services or FCA-regulated environment.
• Proven track record of delivering measurable customer and commercial growth.
• Strong knowledge of digital acquisition, performance marketing and lifecycle/CRM.
• Experience using data, testing and attribution to optimise marketing performance.
• Understanding of FCA requirements, Consumer Duty and financial promotions.
• Strong commercial judgement and analytical skills.
• Excellent stakeholder management and cross-team collaboration experience.

• stakeholder management
• analytical mindset
• collaboration
• digital acquisition
• performance marketing
• lifecycle/CRM