Senior Content Writer

Content Writer – IT Courses & Certifications

Company: D Succeed Learners Pvt. Ltd.

Department: Marketing / Digital

Location: Janakpuri, New Delhi (On-site)

Experience: 3- Years (EdTech / IT Training domain experience is mandatory)

Reporting To: Marketing Head / IT Head

About the Role

Are you a wordsmith who can decode complex IT concepts into compelling, conversion-driving content?

At D Succeed Learners, we help ambitious professionals upskill and conquer top-tier IT certifications. We are looking for a strategic Content Writer who deeply understands the student mindset, exam patterns, and IT career trajectories. In this role, you won't just be writing informational blogs—you will be crafting high-intent, SEO-driven copy that directly fuels our lead generation and drives course enrollments.

What You’ll Do (Key Responsibilities)

• Conversion-Driven Copywriting: Write high-converting landing pages, website copy, engaging email campaigns, and WhatsApp marketing funnels designed to turn prospects into enrolled students.
• Curriculum & Course Content: Craft comprehensive course descriptions, structured syllabi, and targeted FAQs for high-demand IT certifications (AWS, Azure, Cyber Security, CEH, PMP, Agile, DevOps, etc.).
• SEO & Content Strategy: Develop and execute an SEO-optimized content calendar targeting high-intent keywords (certification prep, exam guides, career growth) to boost organic reach.
• Research & Simplification: Deep-dive into IT exam patterns and technical syllabi, translating heavy jargon into accessible, persuasive language for our target audience.
• Cross-Functional Collaboration: Partner closely with the marketing and sales teams to ensure all content aligns with brand voice, business goals, and lead-generation targets.
• Continuous Optimization: Audit and optimize existing website content to improve search engine rankings and conversion rates.

What You Bring to the Table (Mandatory Requirements)

• Domain Expertise: 3–6 years of specialized content writing experience specifically within IT training institutes, EdTech, or certification platforms.
• Subject Matter Familiarity: A solid understanding of major global IT certifications (e.g., AWS, Microsoft, EC-Council, PMI).
• Writing for Growth: Proven ability to write conversion-focused copy that generates leads, rather than just top-of-funnel informational content.
• SEO Mastery: Strong grasp of on-page SEO best practices, keyword placement, content structuring, and user search intent.
• Exceptional Communication: Impeccable written English, sharp proofreading skills, and a keen eye for detail.
• Analytical Mindset: Strong research skills and the ability to map content directly to the student/buyer journey.

Preferred Qualifications & Tech Stack

• Educational background in IT, Computer Science, or Marketing.
• Hands-on experience with CMS platforms (WordPress).
• Familiarity with SEO and analytics tools (Google Analytics, SEMrush, Ahrefs).
• Proficiency with writing and editing tools (Grammarly, Hemingway).

Bonus Points If You Have:

• Experience writing direct-response ad copy or high-converting landing pages.
• Knowledge of international exam structures (e.g., TOEFL, IELTS).
• Experience mapping out training batch structures or detailed course roadmaps.

How We Measure Success (KPIs)

• Consistent delivery against the content calendar.
• Growth in organic website traffic and improvement in keyword rankings.
• Increase in lead conversion rates directly attributed to content.
• Strong engagement metrics (CTR, time-on-page).

High-quality first drafts with minimal revision cycles