Sales Head - Construction Solutions (Projects)

Company Overview

Sturdflex is the construction chemicals business of Shyam Steel Industries Ltd., an ₹8,000 crore industrial enterprise with a distinguished 70-year legacy of trust, quality, and excellence. With a comprehensive portfolio spanning admixtures, concrete aids, coatings, sealants, tile adhesives, grouts, and repair solutions, Sturdflex serves the evolving needs of infrastructure, commercial, and residential construction across India.

As part of its ambitious growth journey, Sturdflex is focused on building a ₹500 crore brand by 2030. To support this vision, the company is strengthening its leadership and functional capabilities across Sales, R&D, and Technical Services, and is looking to onboard high-caliber talent to help shape and accelerate this next phase of growth.

Job Description

The Sales Head – Construction Solutions (Projects) will hold full strategic and operational ownership of the Construction Solutions (Projects) business vertical, including complete P&L accountability. The leader will manage entire product portfolio, build and scale high-performing teams, and drive the development, optimization, and implementation of core processes that will drive the success of the CS Projects business.

This leader will serve as a key driver of Sturdflex’s vision, accelerating company growth through deeper market penetration while autonomously managing pricing, discounts, volume, and profitability. They will build and lead high-performing sales teams with clear accountability for targets and execution, bringing strong domain expertise, established customer relationships, and a proven track record of scaling sales organizations. In close partnership with cross-functional teams, this leader will help strengthen competitive advantage, drive customer retention, and deliver sustained profitable growth.

Key Responsibilities

• Own the Construction Solutions (Projects) business with full P&L accountability, driving delivery of annual sales and margin targets through disciplined forecasting, robust pipeline management, and sharp KPI governance
• Establish strong pricing governance to ensure disciplined discounting, margin protection, and commercially sound decision-making
• Build and lead high-performing regional sales teams, initially across East and North-East, with clear accountability for execution, performance, and growth.
• Bring and leverage an established ecosystem of relationships across Developers, Consultants, Architects, PMCs, and Government stakeholders to accelerate business growth
• Establish and strengthen the operating cadence, performance discipline, and commercial rigor required to scale the business sustainably and profitably
• Establish and implement strong digital discipline and governance across lead tracking, pipeline management, and sales reporting, ensuring consistent adoption and data-driven decision-making across the team
• Strengthen brand credibility and market standing by securing approvals across marquee infrastructure and construction projects, thereby expanding access to strategic opportunities
• Develop and execute market penetration and go-to-market strategies across direct, channel, and specification sales
• Track industry trends, competitive landscape, CAPEX announcements, and emerging technologies for strategic decision-making
• Drive seamless cross-functional alignment across R&D, specifications, technical services, and branding, while partnering closely with the concrete team to identify shared opportunities and unlock growth
• Build and strengthen relationships with Consultants, Architects, Contractors, and Project Owners to expand market access and create new business opportunities
• Represent the business at industry forums, customer engagements, and key market events to strengthen relationships, enhance brand visibility, and unlock new business opportunities
• Develop and present periodic business health reviews to the Director, providing clear visibility on performance, growth opportunities, and risks, while driving strategic discussions on course correction and business priorities

Candidate Profile

• Education: B.Tech / BE in Civil Engineering or equivalent; post-graduate qualification PGDBM/ MBA preferred
• Experience: Minimum 15 years of experience in construction chemicals, building materials, or related construction solutions industry
• Technical Competencies: Microsoft Office (Advance Excel, PowerPoint, Word), Project Management Software, CRM Systems

Core Competencies:

• Experience in strategic sales leadership and revenue growth in construction chemicals or similar project-led businesses
• Strong experience in P&L management, pricing, margin management, and commercial decision-making
• Experience in market penetration, go-to-market execution, and pipeline conversion
• Prior experience of working and leading teams in the East and North-East Region is an added advantage
• Experience in building and leading high-performing regional sales teams
• Strong relationships across Developers, Consultants, Architects, PMCs, Contractors, and Government stakeholders
• Good understanding of specification selling, project conversion, tendering, and vendor approvals
• Experience in working with technical, specification, branding, and commercial teams
• Strong market understanding, including industry trends, competition, and growth opportunities
• Experience in digital sales discipline, including lead tracking, pipeline management, and sales reporting
• Strong communication skills, with experience in business reviews and strategic discussions