Sales Executive – Social events and MICE

Overview

In this role you drive revenue by developing social events, private events, MICE and Barnaby's activations for Mercure & Ibis London Earl’s Court. You will work with cross-functional teams to convert opportunities and position Barnaby’s as a premier destination for private hire and celebrations. You’ll balance new business development with account management and uphold hotel standards across the guest journey.

This is a growth-focused role in a dynamic, events-driven property.

• employee benefit card offering discounted rates at Accor worldwide
• Free and delicious meal breaks on duty
• Complimentary stays in UK and North Ireland
• Friends & Family discounts
• 50% food discounts in our restaurants
• Pension Scheme

• Proactively identify and convert new business opportunities across social events, Barnaby's activations, private events, MICE, agencies, associations, residential meetings and event-led opportunities
• Generate new enquiries for Barnaby's and the hotel, driving MICE and residential meeting business
• Develop Barnaby's as a destination for private hire, networking events, brand activations and social gatherings
• Maximise room sales and incremental revenue across F&B, Barnaby's and MICE
• Achieve sales targets and manage an account portfolio to retain and grow revenue
• Build relationships with agencies, DMCs, associations, event planners and local businesses
• Target sectors including healthcare, automotive, energy, experiential events, and brand activations
• Support promotion of Barnaby's through partnerships, campaigns and B2B outreach
• Prepare reports on sales activity, appointments, account development and opportunities
• Maintain CRM data and market intelligence; participate in sales meetings and travel as required
• Carry out other duties as requested by senior sales leadership

• Experience in hospitality sales, events or MICE is essential
• Proven ability to identify and close new business opportunities
• Strong relationship-building with agencies, event planners and clients
• Experience with CRM systems and sales reporting
• Excellent communication and presentation skills
• Willingness to travel for domestic and international sales trips
• Knowledge of Barnaby's and hotel facilities is advantageous
• Ability to work collaboratively across departments

• Proactive
• Client-focused
• Team collaboration
• CRM systems
• Sales reporting and analytics
• Marketing campaign collaboration