Digital and Paid Media Manager - Luxury Brand

Overview

In this role, you drive paid search performance for a fast-growing retail brand. You will lead the paid search initiatives across multiple platforms and manage a media budget within the E-commerce team to support growth. You’ll optimize campaigns and bid strategies to maximize ROI while aligning with cross-channel marketing activities, including offline direct mail.

The position offers accelerated career progression as the brand expands through acquisitions, with exposure to a multi-channel advertising mix. You will work closely with cross-functional teams to shape and scale performance marketing in a dynamic environment.

• Lead and optimize paid search campaigns across Google, Meta, Bing, Facebook, and Amazon
• Manage and allocate media budget to maximize ROI and growth
• Oversee a Paid Search team, setting strategy and objectives
• Monitor performance, run tests, and implement optimizations to improve CPA and ROAS
• Coordinate with offline campaigns to align on the overall marketing mix
• Analyze data to inform media strategy and respond to changing business objectives
• Collaborate with cross-functional teams to support product launches and promotions
• Report on performance metrics and provide actionable insights to senior stakeholders

• PPC Management experience (3+ years preferred)
• Google AdWords experience (2+ years preferred)
• Strong track record in paid search performance and budget stewardship
• Experience managing a team and cross-channel marketing coordination
• Data-driven mindset with ability to interpret metrics and optimize campaigns

• leadership
• communication
• teamwork
• PPC optimization
• Google Ads/Google AdWords
• Meta Ads (Facebook)