Public Relations Manager

About the Role We are looking for a dynamic and strategic PR Lead / PR Manager to drive external communications, media relations, brand positioning, and reputation management for our fintech business. The ideal candidate should have strong experience in corporate communications, media outreach, crisis communication, and fintech/startup storytelling. This role requires close collaboration with leadership, marketing, legal, compliance, and product teams to ensure consistent and impactful communication across all channels.

Key Responsibilities Media Relations & Publicity Develop and execute PR and communication strategies aligned with business goals. Build and maintain strong relationships with journalists, media houses, and fintech/business publications. Draft and distribute press releases, media notes, statements, and leadership interviews.

Secure high-quality media coverage across business, startup, finance, and technology platforms. Brand & Corporate Communication Manage external brand communication and company reputation. Drive thought leadership opportunities for founders and leadership teams.

Support product launches, funding announcements, partnerships, and corporate milestones. Ensure consistent brand messaging across all public communication channels. Crisis Communication Handle sensitive communication during platform outages, regulatory updates, customer escalations, or reputational issues.

Coordinate with legal and compliance teams to ensure accurate and compliant communication. Prepare crisis communication frameworks and response plans. Stakeholder Management Work closely with internal teams including marketing, growth, compliance, investor relations, and customer support.

Manage PR agencies and external communication partners. Track industry trends, competitor communication, and media sentiment. Digital & Social Communication Support LinkedIn and leadership branding initiatives.

Monitor media coverage and social sentiment. Assist in developing communication calendars and campaign narratives. Requirements Education Bachelor’s degree in Journalism, Mass Communication, Public Relations, Marketing, or related field Master’s degree is a plus.

Experience 8+ years of experience in PR, corporate communications. Prior experience in fintech, BFSI or technology sectors preferred. Experience handling crisis communication and media strategy is highly desirable.

Skills Excellent verbal and written communication skills. Strong media networking abilities. Understanding of fintech and financial ecosystem.

Strategic storytelling and brand positioning. Ability to work in a fast-paced startup environment. Strong coordination and stakeholder management skills.

Preferred Qualifications Existing relationships with business and fintech journalists. Experience managing PR agencies. Understanding of SEBI guidelines and regulated communication.

Familiarity with startup ecosystem and venture funding announcements.