Product Marketing Manager

Overview

As Product Marketing Manager at hx, you shape how we position and launch technical insurance products for actuaries and developers. You will own messaging, content, and enablement that demonstrate clear value, working across Product, Revenue, and AI teams. You’ll drive adoption of Calculation Engines and lead end-to-end GTM for Portfolio Intelligence, balancing existing product depth with new launches.

Your work helps insurers move faster and decide with confidence using our AI-powered platform.

• 5,000 training and conference budget
• 33 days holiday including bank holidays
• Penfold company pension
• Spectrum.life mental health support
• Juno wellbeing allowance
• AXA private healthcare insurance

• Deepen engagement and adoption of Calculation Engines among current users using data-driven insights to identify friction points and craft messaging and enablement to progress users
• Own end-to-end GTM for Portfolio Intelligence, including positioning, launch materials, enablement, and user communications to reach target stakeholders and drive usage
• Accelerate early adoption of Portfolio Intelligence by creating onboarding and launch assets to achieve quick value and transition from beta to sustained use
• Champion the developer community by producing technical content regularly for use in live deals and addressing architecture questions directly
• Develop differentiated positioning for actuarial AI with up-to-date competitive insights across website, enablement, and customer conversations
• Establish strong feedback loops between users, Product, Revenue, and AI teams to inform messaging, priorities, and product direction

• Led product marketing in a B2B SaaS environment with adoption and launch responsibilities
• Increased engagement/adoption of a mature product through user insight-driven messaging and enablement
• Owned end-to-end product launches including pre-shipment readiness and enablement
• Translated complex technical capabilities into credible messaging for technical audiences
• Collaborated hands-on with Solutions Engineering and other technical partners, earning trust across Product, Engineering, and Revenue without formal authority
• Applied AI judiciously to improve enablement, competitive intelligence, or win/loss processes rather than just speed

• ability to manage senior stakeholders
• drive and problem-solving mindset
• clear, concise communicator with strong business judgment
• messaging for technical audiences (actuaries, developers)
• go-to-market strategy and launch execution
• content creation for technical and sales audiences