Marketing Manager

Overview

In this role you lead the global CRM and marketing strategy to boost customer engagement and brand performance. You will work within a luxury retail brand, collaborating with marketing and external agencies to optimise campaigns and data usage. You’ll drive personalised communications, email marketing, and seasonal calendars to enhance conversion across digital and in-store touchpoints.

This is a chance to shape a prestigious brand’s customer experience and market presence at scale.

• salary up to 60,000
• full-time role
• London Mayfair location
• benefits (unspecified)

• Develop and refine the CRM strategy to align with business goals
• Maintain CRM systems and ensure data accuracy across touchpoints
• Design and automate personalised marketing campaigns to boost engagement and conversions
• Lead global email marketing with a test-and-learn approach
• Oversee weekly newsletters and social media content
• Analyse customer behaviour to inform marketing and business decisions
• Report KPIs and campaign performance regularly
• Drive effective use of customer data across digital and in-store platforms
• Manage external agencies for paid social, digital, and PR
• Coordinate seasonal marketing calendars and ensure brand consistency
• Track and improve website performance to enhance customer experience

• 5 years of experience in CRM management and campaign delivery
• Proven track record designing, executing, and managing CRM campaigns
• Strong understanding of CRM platforms and marketing automation tools
• Experience with Google Analytics
• Experience in premium or luxury environment (preferred)
• Commercially minded with knowledge of market trends and competitive activity

• commercial awareness
• analytical mindset
• cross-functional collaboration
• CRM platforms
• marketing automation tools
• Google Analytics