Marketing Coordinator

Marketing Coordinator

Location: Mahalaxmi, Mumbai

Reporting To: India Sales Head & Head of India Operations (with regular collaboration with the CEO)

Type: Full-Time | On-Site

Experience: 2–5 years preferred

About AMRK Group

AMRK Group is the parent company of premium fashion brands Taangerine Tiger and Aarti Mahtani, operating across India, the USA, UAE, and Nigeria. As we continue to expand globally, we work with multiple specialist agencies across digital marketing, PR, influencer management, advertising, SEO, and web development. This role is focused on ensuring all marketing partners work together seamlessly to execute a unified marketing strategy.

Role Overview

The Marketing Coordinator is the central point of coordination between AMRK Group and all external marketing agencies and partners. Rather than creating marketing content themselves, they ensure every team is aligned, accountable, and working toward the same objectives.

This role requires exceptional organization, communication, and project management skills. You will be responsible for tracking campaigns, managing influencer relationships, coordinating cross-functional projects, ensuring deadlines are met, and keeping management informed of progress across all marketing activities.

Key Responsibilities

1. Agency & Partner Coordination

• Act as the primary day-to-day contact for all external marketing partners.
• Coordinate work between:
• Social Media Agency
• Meta Ads Agency
• India Influencer Agency
• USA Influencer Agency
• Website Development Team
• SEO Agency
• India PR Agency
• USA PR Agency
• Schedule regular review meetings with each agency.
• Ensure agencies meet agreed timelines and deliverables.
• Follow up on outstanding work until completion.
• Escalate delays or issues to management when necessary.

2. Cross-Team Project Management

Ensure all marketing teams work together rather than independently.

Examples include:

• Coordinating website updates requested by the Ads Agency.
• Working with SEO to implement recommendations required for advertising campaigns.
• Ensuring influencer campaigns are supported by website landing pages.
• Coordinating product launches across social media, PR, influencers, ads, and the website.
• Making sure each department has the assets and information required from other teams.

3. Influencer Management

• Maintain a master database of all influencers.
• Track outreach, negotiations, gifting, content status, posting schedules, and campaign performance.
• Follow up with agencies to ensure a consistent pipeline of new influencers.
• Push agencies to continually source and secure high-quality creators.
• Coordinate product gifting from request through delivery and return (where applicable).
• Track gifted samples and ensure inventory is properly accounted for.
• Monitor content delivery against agreed timelines.
• Prepare regular influencer performance reports.

4. Celebrity Seeding & Brand Placement

• Coordinate celebrity gifting opportunities with PR agencies.
• Source potential celebrity placements alongside agency partners.
• Organize logistics for sample requests, deliveries, returns, and alterations.
• Track every sample throughout the process.
• Ensure garments are returned promptly where required.
• Maintain records of all celebrity placements and media exposure.

5. Campaign Coordination

• Coordinate seasonal launches and campaign timelines.
• Ensure campaigns are executed consistently across all marketing channels.
• Confirm all required assets are available before launch.
• Track campaign progress from planning through completion.
• Identify bottlenecks and proactively resolve them.

6. Marketing Reporting

Prepare regular reports covering:

• Influencer activity
• Agency deliverables
• Campaign progress
• Website updates
• SEO improvements
• PR coverage
• Advertising activity
• Upcoming launches
• Outstanding tasks
• Key performance indicators

Provide management with clear visibility into the status of all marketing initiatives.

7. Marketing Operations

• Maintain marketing calendars and campaign schedules.
• Organize creative assets and marketing documentation.
• Coordinate product samples required for shoots and campaigns.
• Ensure agencies always have the latest product information, imagery, pricing, and brand guidelines.
• Assist in developing and improving marketing workflows and SOPs.

Collaboration

You will work closely with:

• India Sales Head – providing guidance on e-commerce performance, customer acquisition, and online sales strategy.
• Head of India Operations – providing direction on overall marketing execution, operational priorities, and cross-department coordination.
• CEO – collaborating on strategic marketing initiatives, campaign direction, brand positioning, and long-term growth objectives.
• Design Team
• Inventory Team
• Sales Team
• Production Team
• External Agencies and Marketing Partners

Skills & Qualifications

• 2–5 years of experience in marketing coordination, account management, or project management.
• Strong organizational and multitasking skills.
• Excellent written and verbal communication.
• Ability to manage multiple projects simultaneously.
• Experience working with agencies or external vendors.
• Strong understanding of digital marketing channels.
• Familiarity with influencer marketing and PR coordination.
• Proficiency in Google Workspace and Microsoft Office.
• Experience with project management tools is an advantage.

Key Attributes

• Highly organized and detail-oriented.
• Excellent follow-up and accountability.
• Strong communication and relationship management skills.
• Proactive problem solver.
• Able to work under pressure and meet deadlines.
• Commercially aware with an understanding of fashion and luxury branding.
• Takes ownership of projects and ensures nothing falls through the cracks.

Success in This Role

• A successful Marketing Coordinator will ensure every marketing partner is aligned, accountable, and delivering on time. They will create clear communication between agencies and internal teams, keep influencer and celebrity programs running efficiently, and help execute a cohesive global marketing strategy that strengthens brand awareness and drives business growth.