Manager, Paid Search

Overview

As Paid Search Manager, you will own the delivery of paid search campaigns for a high-profile international sportswear/fashion brand. You will translate strategy into activation plans and steer cross-market execution from a central Digital Activation Hub. You’ll work with client teams and internal specialists to optimise performance and drive measurable results.

This role offers exposure to multi-market campaigns, data-led decision making, and opportunities to shape testing and technology-driven improvements. You will be part of a collaborative team focused on delivering ROAS-driven growth at scale.

• Own paid search delivery across multiple European markets
• Translate strategy into clear activation plans and manage day-to-day client coordination
• Oversee campaign build, QA and ongoing optimisation across paid search platforms
• Ensure campaigns meet SLAs, objectives, and timelines
• Monitor ROAS, cost of sale, and incremental revenue; identify opportunities to improve efficiency
• Develop regular performance reporting with insights and actionable recommendations
• Oversee the core buying team to ensure high-quality execution
• Collaborate with Audience Insights, Data, Analytics & Reporting and Media Operations
• Support test-and-learn initiatives to enhance performance
• Maintain tracking, feeds and campaign governance for smooth delivery across markets

• 4+ years’ experience in paid search / biddable activation
• Hands-on campaign build, QA and optimisation experience
• Experience with performance-focused paid search and understanding of ROAS and incremental revenue
• Experience delivering multi-market campaign delivery
• Strong analytical skills and proficiency with data and Excel
• Experience producing actionable reporting and recommendations
• Understanding of third-party tracking and digital marketing technologies
• Knowledge of feed or catalogue management is advantageous
• Experience supporting or overseeing offshore or core buying teams is beneficial
• Excellent organisation, prioritisation and stakeholder management skills
• Strong spoken and written English; additional European languages desirable

• strong communication and stakeholder management
• proactive problem-solving
• data-driven mindset
• paid search platforms (in-platform activation)
• Excel
• tracking implementation and analytics