Head of Marketing (Hospitality)

DOMA Hotels is building a marketing function to match the scale of its portfolio — and this is the role at the centre of it.

This role is preferably Canberra-based; however, we will consider candidates based in Sydney with the expectation of frequent travel to Canberra to support the portfolio and leadership teams.

We operate ten hotels across Canberra, Sydney, Newcastle and Adelaide — including Hotel Realm, the Burbury, the Brassey, Marina Resort and our growing Little National brand — alongside seven food and beverage venues, the Hale wellness brand, and a busy conference and weddings business. It’s a genuinely multi‑brand hospitality estate, and we’re looking for a senior marketer to lead it.

As Head of Marketing (Hospitality), you’ll own brand and marketing strategy across every guest‑facing part of the group across hotels, F&B, wellness and events. You’ll work closely with senior leaders across the business, sit as the senior marketing partner to our hotel and venue general managers, and carry direct accountability for hotel revenue performance and portfolio growth. You’ll build and scale the marketing team and its resources over time, developing in‑house capability that reduces reliance on external partners.

It’s a hands‑on leadership role for someone who’s done this before and wants real ownership.

You’ll join at a genuine growth moment. The Little National brand is expanding rapidly — with Adelaide coming to market shortly, Brisbane to follow, and further sites in the pipeline. This role is central to supporting that trajectory.

You’ll also play a key role in driving commercial performance across conferencing, weddings and events, including the launch of Shaw Winery as a dedicated accommodation and wedding venue from January 2027 — a significant new revenue opportunity for the group.

WHAT YOU’LL OWN

• Marketing strategy across the hospitality estate — the brand, marketing and commercial plan spanning hotels, F&B, wellness and events.
• Leadership and team development — working closely with senior leaders across hotels, F&B, wellness and events to align marketing with commercial priorities. Building and scaling the team and its resources deliberately over time, while developing in‑house capability across content, digital, CRM and brand to reduce external dependency and lift the quality of output across the group.
• Direct hotel revenue and channel performance — direct‑booking growth, OTA mix optimisation and channel strategy across the hotel estate, working closely with revenue, reservations and our Digital & Performance team.
• Portfolio growth and brand exposure — driving awareness, consideration and revenue growth across the full hospitality portfolio, identifying opportunities to elevate the profile of each brand and unlock new audiences, partnerships and market positions.
• The annual marketing plan, calendar and budget — across all hospitality divisions, including setting priorities, allocating spend and reporting on what’s working.
• Conferencing, weddings and events growth — driving commercial performance across the group’s conferencing, weddings and events offering, including the launch of Shaw Winery as an accommodation and wedding venue from January 2027.

ABOUT YOU

• About 10 years’ marketing experience, including time in hospitality, hotels, travel, lifestyle or a comparable multi‑site, brand‑led consumer business.
• A track record of owning brand and marketing strategy across a portfolio — not just running campaigns, but setting positioning and architecture across multiple brands.
• Genuine commercial fluency in hotel distribution — direct vs OTA channel mix, rate and revenue dynamics, loyalty and repeat‑stay — and confidence working with revenue and reservations teams.
• Proven people leadership and team‑building capability — you’ve built, scaled and developed marketing teams, you lead by lifting the people around you, and you have a track record of building in‑house capability that raises the bar over time.
• The credibility to be a trusted partner to senior leaders and operators — from the executive team and general managers to executive chefs, venue and wellness leads — influencing upward and sideways, and translating commercial goals into marketing that delivers.
• Strong command of the modern hospitality marketing toolkit — CRM and lifecycle marketing, social‑led discovery, content, partnerships and performance channels.
• Sharp planning, budgeting and prioritisation instincts, and the judgement to focus a lean team on what moves the needle.

WHAT WE OFFER

• A senior leadership role with real ownership across one of the most interesting hospitality portfolios in the country.
• The chance to shape and grow a marketing function as it scales, with specialist support around you rather than a do‑everything brief.
• A rich commercial pipeline — from the Shaw Winery launch and Little National’s national expansion to ongoing brand and venue activity across the group.
• Competitive remuneration calibrated to experience.
• A base in Canberra or Sydney, working across a national portfolio.

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