Demand & Lead Gen Executive

Role: Demand & Lead Gen Executive

Location: Andheri (W)

Workdays: Mon-Fri

Overview:

As a Demand Generation & Lead Generation Executive, you will play a key role in building Swabhav Techlabs' growth engine. You will work at the intersection of market research, business strategy, marketing, and client engagement — understanding where opportunities exist, identifying the right organisations and decision-makers, creating meaningful outreach and campaigns, and turning market insights into qualified business opportunities. This is a hands-on role for someone who enjoys researching, thinking, experimenting, engaging with prospects, and taking ownership of building a repeatable business pipeline.

Key Responsibilities:

1) Understand Swabhav's business, target markets, and Ideal Customer Profile (ICP).

2) Conduct market, industry, account, and prospect research.

3) Identify potential clients and relevant decision-makers.

4) Plan and execute B2B lead generation and demand generation campaigns through LinkedIn, email, and other relevant channels.

5) Develop relevant content, messaging, and campaign ideas for target audiences.

6) Generate, qualify, and track leads and build a consistent sales pipeline.

7) Monitor campaign performance, analyse results, and continuously experiment and improve.

8) Conduct initial discovery conversations with prospects to understand their business needs and requirements.

9) Coordinate with internal teams to move qualified opportunities forward.

What We Are Looking For

• 1–4 years of experience in Growth Marketing, Demand Generation, B2B Marketing, GTM, Lead Generation, Market Research, Business Research, or related fields. 
• Experience in a B2B, SaaS, technology, startup, or consulting environment is preferred. 
• Strong research, analytical, and problem-solving skills. 
• Good understanding of lead generation, ICP, campaigns, and pipeline building. 
• Strong communication skills with the ability to interact confidently with prospects. 
• Curious, proactive, intelligent, and comfortable taking ownership. 
• Ability to learn quickly, work independently, and experiment with new approaches.

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