Customer Experience Specialist

Hiring Alert | Lead CX Analyst (Digital & Behavioral Analytics)

CTC: Up to 45 LPA** Overall | Experience: 6–10 Years

Location: Pune, India

We are looking for an experienced Lead CX Analyst to join a high-impact Customer Experience and Design Thinking team focused on transforming digital customer journeys through data-driven insights.

This role is ideal for professionals who are passionate about behavioral analytics, product analytics, digital customer experience, and conversion optimization. You will combine advanced analytics with customer behavior insights to identify friction points, optimize digital journeys, and influence product strategy through actionable recommendations.

Key Responsibilities

• Analyze customer behavior across digital channels using product analytics and behavioral data to uncover opportunities for experience improvement

• Build and maintain unified customer journey insights by combining clickstream analytics, backend data, and product usage metrics

• Design and validate event tracking frameworks, customer journey dashboards, and behavioral reporting models

• Generate data-backed hypotheses by identifying drop-offs, usability issues, and customer friction across digital products

• Partner with Product, Design, Engineering, and Research teams to drive product discovery, customer experience improvements, and digital transformation initiatives

• Lead A/B testing, conversion rate optimization (CRO), experimentation, and behavioral analysis to improve digital engagement and funnel performance

• Translate complex analytics into clear business insights, executive dashboards, and actionable recommendations

Required Skills & Experience

• 6-10 years of experience in Product Analytics, Digital Analytics, Customer Experience Analytics, Behavioral Analytics, or Conversion Optimization

• Strong expertise in SQL with hands-on exposure to Python or R for data analysis and behavioral modeling

• Experience with product analytics platforms such as Amplitude, Mixpanel, Adobe Analytics, Google Analytics, Heap, or similar tools

• Exposure to session replay and digital experience platforms like FullStory, Quantum Metric, Contentsquare, Glassbox, or Hotjar

• Strong understanding of A/B testing, customer journey mapping, experimentation frameworks, and digital product ecosystems

Preferred Background

Professionals from FinTech, Digital Banking, Consumer Technology, SaaS, E-commerce, Digital Platforms, Product Organizations, or High-Traffic Consumer Applications will be highly preferred. Candidates with backgrounds in Statistics, Data Science, Computer Science, Applied Mathematics, Economics, Engineering, or Business Analytics are encouraged to apply.

If you're passionate about transforming customer behavior into meaningful product decisions and building exceptional digital experiences through analytics, we'd love to connect.