Brand Experience Lead, London

Overview

As Brand Experience Lead, you shape Glossier Londons flagship into a cultural hub through in-store activations, events, and experiences. You bridge brand, retail, and culture to create moments that deepen community and relevance beyond product launches. You partner with multiple teams to deliver a cohesive experiential strategy and build lasting relationships with local creators and communities.

This role offers the chance to influence how physical retail builds culture and brand storytelling in a major city.

Responsibilities

• Evolve the experiential vision for the London flagship to boost community and cultural relevance
• Lead end-to-end strategy and execution of in-store events and programming from concept to post-event recap
• Identify and secure culturally relevant partners and community voices aligned with Glossiers positioning
• Own the flagship experiential and events calendar tied to brand priorities and product launches
• Conceptualize activations that bring the brand to life in-store with strong guest experience and storytelling
• Cultivate community on the ground by nurturing relationships with local creators and cultural groups
• Drive cross-functional execution by coordinating with creative, retail, comms, talent, legal, and digital teams
• Lead go-to-market strategy for experiences with coherent amplification across owned, earned, and paid channels
• Serve as primary contact for partners, vendors, and agencies, managing relationships from kickoff to event day
• Oversee budgets, contracts, and on-site logistics to ensure efficient, high-quality execution
• Develop recaps and insights to inform future experiential strategy

• 6-8 years of experience in experiential marketing, events, brand partnerships, or community in beauty, fashion, lifestyle, or culture-driven industries
• Exceptional taste level and cultural intuition with ability to translate signals into brand experiences
• Proven experience designing and executing IRL brand experiences, ideally with a retail or flagship component
• Demonstrated track record of building and being active in communities
• Strong network within London culture across creative sectors (food, art, fashion, music, wellness, design, emerging talent)
• Ability to identify opportunities for Glossier to act as a platform for local creatives and communities
• Resourceful, capable of both strategic planning and hands-on execution
• Excellent communication and cross-functional project management skills
• Strategic thinker and creative collaborator who fosters alignment across teams
• Entrepreneurial, proactive problem-solver with an analytical mindset
• Highly organized with strong time management skills
• Comfortable with hybrid work from Glossier London office

• Excellent communication
• Cross-functional collaboration
• Entrepreneurial mindset
• Experiential marketing
• Event design and execution
• Brand partnerships