Associate Director, Audience Strategy & Insights

Overview

In this role you will shape audience-led strategies that align business goals with marketing, media and customer experience outcomes. You’ll translate research, behavioural data and market intelligence into actionable strategic guidance for multiple markets across the EMEA region. You’ll champion audience thinking in briefs, planning, and client decision-making, helping teams adopt identity and audience capabilities.

You’ll collaborate with cross-functional groups to deliver integrated solutions and measure impact to drive client growth. This is a chance to influence high-impact decisions and contribute to a data-driven, growth-focused culture.

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave
• Inclusive benefits page on Publicis Career Page

• Lead development of audience-led strategies aligned with business objectives
• Turn research, behavioural data and market intelligence into strategic recommendations and actionable plans
• Champion audience thinking across briefs, planning processes and client decision-making
• Drive adoption of audience and identity capabilities across priority EMEA markets
• Partner with Strategy, Planning, Analytics, Content, Commerce and Client Leadership to deliver integrated solutions
• Facilitate workshops and stakeholder engagements to build confidence and capability
• Define success measures, evaluate impact and share learnings to improve outcomes

• Strong experience in strategy, audience insight, media, analytics, marketing, consulting or related discipline
• Ability to translate complex data and research into simple strategic recommendations
• Experience using audience, market and media research tools to uncover insights for decision-making
• Understanding of audience segmentation, behavioural insights, identity solutions or related data-driven approaches
• Confidence building relationships with a broad range of stakeholders
• Strong communication, presentation and storytelling skills with the ability to influence actions
• Curious, collaborative and commercially minded with problem-solving focus

• Curiosity
• Collaboration
• Commercial mindset
• Audience insight
• Market research
• Data-driven decision making