Deputy General Manager Sales Marketing

Role Title - Sales Head - East ( To be based at Kolkata) Sales Head will be responsible for driving Sales growth through Indirect Channel with the effective management of Distributors, HORECA channel partners, and field sales team. Experience - 15 plus years of Sales experience in Food and Beverage industry. He / She should have been in the Regional role. 1.Sales & Business Development Achieve zonal sales targets (volume, value, and profitability) through effective distributor management and channel execution. Develop and implement sales plans, trade schemes, and promotional activities to maximize market potential. 2. Distributor Management Appoint, onboard, and develop distributors in line with business objectives. Ensure distributor ROI and operational efficiency through regular performance reviews. Monitor stock levels, credit limits, secondary sales, and claims management. Strengthen relationships with key distributors and channel partners. 3. Channel & Market Expansion - Identify and penetrate new markets and channels ( HORECA) Ensure adequate infrastructure, manpower, and service levels at distributor points.

Monitor channel hygiene, compliance, and adherence to company policies. 4. Team Leadership & Performance Management - Lead, motivate, and mentor Regional / Area Sales Managers and Sales Officers. Build high-performing teams by setting clear KPIs, reviewing performance, and providing regular feedback.