Digital Marketing Manager

Job Title : Digital Marketing Manager (E-commerce | D2C & B2B) Location : Kolkata, India (Work From Office) Experience : 5–8 Years Employment Type : Full-time Job Summary: We are seeking a results-driven Digital Marketing Manager to take end-to-end ownership of our existing e-commerce platform and drive growth across both D2C and B2B channels. The ideal candidate will have a proven track record in scaling online businesses, optimizing conversion funnels, and delivering measurable growth in revenue and qualified leads. Key Responsibilities: • Own and manage the company’s e-commerce website, driving growth in traffic, conversions, and revenue • Develop and execute digital marketing strategies for both D2C and B2B segments • Drive online sales through performance marketing channels such as Google Ads, Meta Ads (Facebook/Instagram), and other paid platforms • Build and optimize marketing funnels: D2C: Traffic → Conversion → Retention → Repeat Purchase B2B: Lead Generation → Lead Nurturing → Conversion • Optimize website performance, user experience (UX), and conversion rates (CRO) • Manage and enhance product visibility across marketplaces like Amazon, Flipkart, etc. • Plan and execute SEO, SEM, email marketing, and retargeting campaigns • Generate and manage B2B leads via landing pages, LinkedIn campaigns, and CRM tools • Analyze campaign and website performance using tools like Google Analytics and derive actionable insights • Collaborate with cross-functional teams (Sales, Tech, Design, Content) to improve customer journey • Manage digital marketing budgets and ensure maximum ROI across channels Required Skills & Qualifications • 5–8 years of hands-on experience in digital marketing, specifically managing e-commerce platforms • Proven experience in scaling existing e-commerce businesses (not just launching new ones) • Strong exposure to both D2C sales and B2B lead generation strategies • Expertise in performance marketing (PPC, paid social, retargeting, LinkedIn Ads) • Experience with e-commerce platforms (Shopify, WooCommerce, Magento, or similar) • Proficiency in Google Analytics, Google Tag Manager, and reporting tools • Experience with CRM tools (HubSpot, Zoho, Salesforce, etc.) • Strong understanding of SEO, content marketing, and email automation • Experience in conversion rate optimization (CRO) and A/B testing • Data-driven mindset with strong analytical and problem-solving skills Preferred Qualifications • Experience managing established e-commerce brands with ongoing revenue targets • Knowledge of marketplace growth strategies (Amazon/Flipkart ads and ranking) • Familiarity with marketing automation and customer lifecycle management • Exposure to cross-channel attribution and advanced analytics About the Company ARC Document Solutions is a global leader in digital printing, document management, and information solutions.

With a strong presence in the Architecture, Engineering, and Construction (AEC) industry, ARC has expanded into facilities management, scanning, and digital transformation services. With over 140 locations worldwide, ARC empowers businesses with innovative, technology-driven solutions to improve efficiency, streamline workflows, and enhance collaboration. Why Join Us? • Work with a globally recognized organization • Opportunity to drive high-impact digital growth initiatives • Collaborative and innovation-driven work environment • Exposure to advanced digital tools and technologies • Strong focus on learning, development, and career growth