Senior Portfolio Manager - Marketing

Role Overview We are seeking a Senior Manager, Portfolio Marketing to lead strategic brand positioning and portfolio marketing initiatives. This role will shape and communicate a compelling value story across internal and external audiences while driving cross-portfolio alignment, data-driven decision-making, and marketing innovation. Key Responsibilities Brand & Portfolio Strategy Lead strategic brand positioning and value storytelling Develop and evolve brand architecture, messaging, and creative strategy Drive alignment and prioritization across multi-brand campaigns Insights, Analytics & Performance Deliver portfolio-level insights using data to inform strategy and optimize performance Translate complex data into actionable recommendations for stakeholders Marketing Innovation Champion adoption of AI-driven marketing and modern Martech solutions Drive continuous improvement and best practices across marketing initiatives Campaign Execution Oversee development and execution of integrated marketing campaigns Manage agencies and internal teams to deliver high-impact outcomes Cross-Functional Leadership Partner with Product Marketing, Communications, and Brand teams Influence senior stakeholders and drive best-in-class marketing practices Qualifications 10+ years of experience, including 7+ years in brand or portfolio marketing Experience managing multi-brand / cross-portfolio campaigns Strong expertise in brand strategy, messaging, and creative development Proven analytical and data-driven decision-making skills Experience with AI, Martech, or marketing innovation initiatives Excellent communication, stakeholder, and project management skills Experience in healthcare/pharma or regulated industries preferred Why Join Us?

At Optum, you’ll work on meaningful challenges, collaborate with talented teams, and make a real impact on improving health outcomes globally.