Lead - Analyst & Advisor Relations

Job Description

Job Title: Lead – Analyst & Advisor Relations

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Function: Marketing

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Location: India / Global (EMEA, US, APAC)

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Role Overview

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The Lead – Analyst & Advisor Relations will be responsible for driving analyst and advisor engagement initiatives that strengthen the organization's market positioning, brand credibility, and go-to-market effectiveness. This role will work closely with senior stakeholders, marketing, sales, and service-line leaders to manage analyst relationships, coordinate industry evaluations, and leverage analyst insights to support business growth.

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Key Responsibilities

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Analyst Relations Management

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• Execute the Analyst Relations strategy aligned with business priorities and growth objectives.
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• Build and maintain strong working relationships with key industry analysts and advisory firms.
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• Support analyst engagement activities across priority service lines and solution areas.
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• Coordinate analyst briefings, inquiries, workshops, and relationship-building initiatives.
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Analyst Evaluations & Research Participation

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• Manage participation in key industry assessments and reports, including:
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• Gartner Magic Quadrant & Market Guides
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• Everest Group PEAK Matrix
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• ISG Provider Lens
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• Avasant RadarView
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• IDC, Forrester, NelsonHall, and other relevant evaluations
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• Coordinate RFIs, surveys, evidence submissions, customer references, and supporting documentation.
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• Ensure timely and high-quality responses across all analyst engagements.
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Executive & Stakeholder Enablement

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• Partner with business leaders to prepare for analyst briefings and strategic conversations.
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• Develop presentations, messaging frameworks, and briefing materials.
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• Provide analyst insights and recommendations to leadership teams.
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• Facilitate alignment between analysts and internal stakeholders on strategic priorities.
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Advisor & Ecosystem Engagement

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• Support relationships with advisory firms, consultants, and industry influencers.
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• Assist in planning advisor engagement initiatives, workshops, and innovation sessions.
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• Work with sales and business teams to leverage advisor relationships in strategic opportunities.
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Sales & Marketing Enablement

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• Collaborate with sales and marketing teams to integrate analyst recognition and insights into client-facing materials.
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• Create analyst-backed content, proof points, competitive intelligence, and sales enablement assets.
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• Support proposal and pursuit teams with relevant analyst perspectives and market insights.
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Content & Thought Leadership

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• Partner with marketing and communications teams to promote analyst recognitions and rankings.
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• Support creation of thought leadership, analyst-inspired content, social media campaigns, and industry perspectives.
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• Ensure consistent market messaging aligned with analyst feedback and industry trends.
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Governance & Reporting

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• Maintain analyst engagement trackers, calendars, contact databases, and reporting dashboards.
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• Monitor analyst coverage, sentiment, rankings, and market perception.
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• Track and report key metrics including engagement effectiveness, analyst visibility, and business impact.
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• Contribute to the development of Analyst Relations best practices, processes, and knowledge repositories.
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Key Skills & Competencies

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• Strong understanding of the analyst and advisory ecosystem within technology services, digital transformation, or consulting.
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• Experience engaging with firms such as Gartner, Everest Group, ISG, IDC, Forrester, Avasant, and NelsonHall.
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• Excellent stakeholder management and relationship-building capabilities.
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• Strong project management and organizational skills.
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• Ability to manage multiple deliverables and deadlines simultaneously.
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• Strong analytical, communication, and presentation skills.
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• Ability to translate analyst insights into actionable business recommendations.
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• Detail-oriented with a structured and process-driven approach.
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Experience & Qualifications

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• 8–12 years of experience in Analyst Relations, Strategic Marketing, Product Marketing, Corporate Marketing, or B2B Technology Marketing.
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• Proven experience supporting analyst evaluations, briefings, and engagement programs.
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• Experience working with senior leadership, sales teams, and service-line leaders.
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• Strong understanding of the IT services, consulting, or technology services industry.
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• Bachelor's degree required; MBA or equivalent qualification preferred.
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