Media Buyer - Performance Marketing

Role Overview:

MISHO is looking for a hands-on Media Buyer-Performance Marketing to manage and optimise paid advertising campaigns across Meta and Google.

The role will focus on campaign setup, audience targeting, budget allocation, performance monitoring, optimisation and reporting. You will work closely with the creative, e-commerce and marketing teams to ensure campaigns are executed accurately and efficiently across key markets.

Key Responsibilities:

• Set up, launch and manage paid campaigns across Meta Ads, Google Ads and other relevant advertising platforms.
• Build campaign, ad-set and ad-group structures based on approved marketing objectives.
• Manage daily budgets, bidding strategies, audiences, placements and campaign schedules.
• Monitor campaign performance and optimise towards agreed targets such as ROAS, CAC, conversion rate and revenue.
• Manage prospecting, retargeting, catalogue, shopping and product-launch campaigns.
• Conduct structured tests across audiences, creatives, placements and bidding strategies.
• Track budget pacing and ensure spend remains aligned with monthly and campaign-level plans.
• Identify underperforming campaigns, audiences and creatives, and make timely adjustments.
• Coordinate with the creative team on required ad formats, sizes, messaging and variations.
• Share media-performance insights to help the marketing team understand which products, creatives and audiences are performing.
• Maintain accurate campaign naming conventions, UTMs, tracking links and account documentation.
• Support pixel, conversion-event, catalogue and product-feed checks in coordination with the e-commerce or technical team.
• Prepare weekly and monthly reports covering spend, revenue, ROAS, CAC and key campaign learnings.
• Stay updated on changes across Meta Ads, Google Ads and other relevant advertising platforms.

Requirements:

• 3–5 years of hands-on experience managing digital advertising campaigns.
• Strong working knowledge of Meta Ads Manager and Google Ads.
• Experience working with e-commerce or DTC brands; fashion, jewellery, beauty or lifestyle experience is preferred.
• Strong understanding of campaign structures, audience targeting, bidding, retargeting and budget optimisation.
• Familiarity with Shopify, GA4, Google Merchant Center and product catalogues.
• Ability to analyse campaign data and translate findings into practical optimisation decisions.
• Strong attention to detail, particularly around budgets, tracking and campaign setup.
• Comfortable working with spreadsheets and preparing performance reports.
• Ability to manage multiple campaigns, markets and deadlines simultaneously.

Additional Details:

• Location: Mumbai (in-office role).
• Please note that only shortlisted candidates will be contacted.
• Interested candidates may also send their resumes to [email protected]