Senior Product Marketing Specialist

Job Overview

We are seeking a Senior Product Marketing Specialist – EMEA to drive regional go‑to‑market execution and sales enablement across Europe, the Middle East and Africa. Based in Dublin, you will collaborate with global and regional teams to adapt messaging, content, and strategy for key markets across Europe while fueling growth in emerging markets in the Middle East and Africa.

Responsibilities

• Support product launches and GTM strategies across EMEA, ensuring alignment with regional needs.
• Localize global marketing campaigns for key and emerging EMEA markets.
• Optimize product messaging and positioning for diverse audiences.
• Adapt global sales content for EMEA, ensuring relevance and effectiveness.
• Equip sales and partners with the right messaging, competitive insights, and use cases.
• Gather regional feedback to refine positioning and enablement strategies.
• Tailor product messaging to resonate with EMEA customers while maintaining global consistency.
• Work with content teams to adapt marketing assets (case studies, blogs, web pages) for the region.
• Conduct research on customer trends, industry shifts, and regulatory considerations in EMEA.
• Analyze competitors and identify opportunities for differentiation.
• Share insights with global and regional teams to inform strategy.
• Work closely with regional sales, marketing, and global product teams to ensure seamless execution.
• Serve as a bridge between EMEA teams and headquarters, advocating for regional market needs.

Qualifications

• 5+ years in product marketing, B2B SaaS marketing, or a related field.
• Familiarity with Identity & Access Management (IAM), cybersecurity, or cloud security solutions.
• Experience or knowledge of EMEA markets.
• Strong written and verbal communication skills in English (business‑level proficiency).
• Ability to adapt global sales and marketing content to local market needs.
• Analytical mindset with a data‑driven approach to market research and strategy.
• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• Collaborative, self‑motivated, and comfortable working in a fast‑paced, cross‑functional environment.
• Bonus: French or German as a second language.

Benefits

Base salary range for candidates located in Ireland: €75,000 – €103,400 EUR. Okta offers equity (where applicable), bonus, comprehensive healthcare coverage and financial benefits including paid time off and parental leave in accordance with applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/irl.

EEO Statement

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and conviction records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding, please use this form to request an accommodation. Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT) as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please view our full NYC AEDT notice.

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