Social Media Manager

Company Description K Communications is a creatively driven agency focused on delivering insightful, high-impact brand and media solutions. The team combines strategic thinking with a strong commitment to quality and integrity, shaping purposeful work that supports client business goals. The agency partners with diverse brands, crafting innovative campaigns that inspire people and foster deeper connections.

By understanding each brand’s unique needs and requirements, K Communications aims to provide relevant, transformative outcomes for clients.

Role Description The Social Media Manager is a full-time, on-site role based in Thane. This role is responsible for planning, creating, and publishing content across social media platforms, ensuring alignment with brand guidelines and campaign objectives. Day-to-day responsibilities include managing social media calendars, monitoring engagement, responding to comments and messages, and optimizing posts based on performance analytics.

The Social Media Manager will collaborate with creative, marketing, and account teams to develop campaigns, run paid promotions, and report on social media performance. The role also involves staying current with platform trends and best practices to grow brand presence and community.

Qualifications

• Candidates should possess strong Analytical Skills to interpret social media metrics, track campaign performance, and derive actionable insights.
• Candidates should possess excellent Communication skills to craft clear, engaging content and collaborate effectively with internal teams and clients.
• Candidates should possess Marketing skills to develop social media strategies that support brand positioning, audience growth, and campaign objectives.
• Candidates should possess basic Sales awareness to support lead generation efforts and align social media activities with business goals.
• Candidates should possess Project Management skills to organize content calendars, manage multiple campaigns, and meet deadlines consistently.
• Relevant experience managing brand social media accounts across major platforms (e.g., Instagram, Facebook, LinkedIn, Twitter) is preferred.
• Knowledge of social media advertising tools, content creation basics (copy and visual briefing), and social media management tools is beneficial.
• A bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience, is preferred.