SEO Specialist (IT Services)

Company Description DotCom Growth specializes in providing data-driven digital marketing solutions to help SMEs, startups, and enterprises unlock their full growth potential. Our team is dedicated to delivering results through strategic planning and effective execution, tailored to the unique needs of each client. With a focus on business growth, we strive to empower companies to succeed in today’s competitive digital landscape.

Join a passionate team committed to making a measurable impact in the field of digital marketing. Department SEO & Organic Growth Reports To SEO Manager Experience 3–5 Years in SEO with proven on-page and content SEO execution in IT Services or B2B Tech Mandatory Experience optimising pages that rank in international markets — US, UK, AU, CA Role Overview The SEO Specialist is the hands-on executor who turns strategy into published, optimised content and pages. Where the Analyst finds what needs to be done, the Specialist does it.

You will manage the content calendar, implement on-page optimisations, coordinate with writers, and ensure every published page is SEO-complete before it goes live. You understand not just what to optimise but why — and you can explain it to a content writer in plain language. What You Will Own • On-Page Execution — End-to-end on-page SEO implementation — H-tag structure, keyword placement, internal linking, schema markup, meta data — across all service and blog pages • Content Operations — Content calendar management — coordinate with writers, review drafts for SEO completeness, publish and optimise final content • Page Optimisation — New page creation and optimisation — service pages, industry pages, case study pages, blog posts — ensuring each is built to rank before launch • Internal Linking — Internal linking architecture — identify and implement internal linking opportunities across the full site to distribute page authority effectively • Schema Markup — Schema markup implementation — FAQPage, Article, Organization, Service, BreadcrumbList — tested via Google Rich Results Test before deployment • Content Refresh — Content refresh programme — identify underperforming pages, implement improvement recommendations, track recovery in rankings • Technical Coordination — Coordinate with development team for technical SEO implementation — redirects, canonical tags, hreflang, page speed fixes • AEO Implementation — AEO content structuring — format content to answer specific queries in a way that triggers AI Overview and featured snippet selection Non-Negotiable Requirements • 3+ years hands-on SEO execution — not management, actual implementation • Deep understanding of on-page SEO — heading hierarchy, semantic HTML, keyword density vs keyword integration, TF-IDF • Experience with WordPress — publishing, Yoast/RankMath configuration, custom field SEO, image optimisation • Schema markup implementation experience — beyond just installing a plugin • Strong English writing and editing skills — you will review and improve content written by others • Experience optimising IT services content — understanding buyer intent for technology services • Familiarity with international SEO best practices — hreflang, geo-targeting, market-specific keyword intent differences What Will Get You Shortlisted Faster • Experience with programmatic SEO — templated page creation at scale • Knowledge of AEO and how to structure content for AI Overview selection • Prior work on B2B IT services, SaaS, or technology product pages • Understanding of EEAT implementation — author profiles, expertise signals, trust architecture KPIs You Will Be Measured Against • Number of pages optimised and published per month against target • Ranking improvement of pages you optimise — 3-month tracking • Schema implementation accuracy — rich result appearances in GSC • Internal linking coverage — percentage of pages with adequate internal links Perks & Culture ✦ 5-Day Work Week — structured for focus, not face time ✦ Flexible Working Hours — we measure output, not hours clocked ✦ Performance-Linked Incentives — exceptional work is recognised and rewarded financially ✦ Growth-Oriented Culture — clear career path with defined milestones, not a dead-end role ✦ International Client Exposure — work directly on campaigns and accounts with US, UK, AU, CA clients ✦ Collaborative Team Environment — direct access to senior leadership and cross-functional teams ✦ Continuous Learning — access to premium tools, industry resources, and skill development budgets ✦ Merit-Based Progression — promotions driven by results, not tenure