Head of Sales Marketing

The IT Sales & Marketing Head will own Cord4's complete go-to-market strategy — from generating leads and closing deals to building the brand and establishing Cord4 as the most trusted AI-powered IT partner for businesses. This is a high-ownership, high-impact role ideal for someone who thrives at the intersection of strategy, business development, and brand building in a fast-growing tech company. Location: Ahmedabad, Gujarat Key Responsibility Sales & Business Development • Own the end-to-end sales pipeline — from lead generation to deal closure • Identify, approach, and convert new clients across target segments (SMBs, mid-market, enterprises) • Build and maintain a healthy pipeline of qualified leads via LinkedIn, cold outreach, referrals, and events • Prepare compelling proposals, presentations, and pitch decks tailored to client needs • Negotiate and close contracts; manage client expectations through the handover to the delivery team • Achieve monthly and quarterly revenue targets set in alignment with the CEO • Develop and manage channel partnerships, resellers, and referral networks Marketing & Brand Building • Define and execute Cord4's marketing strategy across digital and offline channels • Oversee content marketing — LinkedIn, website blogs, case studies, and thought leadership • Plan and run performance marketing campaigns (Google Ads, LinkedIn Ads) with measurable ROI • Build Cord4's employer and client brand — positioning it as the go-to AI-powered IT partner • Manage Cord4's social media presence and ensure consistent, high-quality brand communication • Drive PR efforts — press releases, media coverage, industry awards, and speaking opportunities • Plan and represent Cord4 at industry events, tech meetups, and networking forums Strategy & Leadership • Define ICP (Ideal Customer Profile) and develop targeted outreach strategies for each segment • Set up and optimise CRM — track leads, pipeline, conversion rates, and revenue forecasts • Work closely with the CEO and delivery team to align sales promises with delivery capabilities • Hire, onboard, and mentor a small sales & marketing team as the company scales • Present weekly sales updates and monthly marketing reports to the CEO • Analyse market trends, competitor positioning, and identify new growth opportunities Required Qualifications & Experience Education • Bachelor's degree in Business, Marketing, Engineering, or any relevant field • MBA in Sales, Marketing, or Business Development is preferred but not mandatory Experience • 3 to 7 years of proven experience in B2B & B2C Sales, Business Development, or Marketing in an IT / Tech company • Demonstrated track record of meeting or exceeding revenue targets consistently • Prior experience selling IT services, software development, SaaS, or digital transformation solutions is strongly preferred • Experience working with startups or fast-growing SMB IT companies is a strong advantage Skills • Strong understanding of the IT services / product industry and client buying behavior • Excellent communication, presentation, and negotiation skills in English and Hindi • Proficient in CRM tools (HubSpot, Zoho CRM, or similar) • Working knowledge of digital marketing — SEO, LinkedIn Ads, Google Ads, content marketing • Ability to independently manage end-to-end sales cycle with minimal hand-holding • Strong analytical mindset — comfortable with sales dashboards, pipeline metrics, and revenue reporting • High ownership mentality — takes accountability for outcomes, not just activities Good to Have — Preferred Attributes • Experience selling to international clients (US, UK, UAE, Australia markets) • Understanding of AI / ML solutions, cloud services, or emerging tech products • Active LinkedIn presence or personal brand in the tech / sales community • Experience with account-based marketing (ABM) strategies • Familiarity with tools like Apollo.io, Lusha, Sales Navigator, or similar prospecting tools • Gujarati language fluency is an added advantage for local market outreach What Cord4 offers you ✦ High-ownership role: You own Sales & Marketing end-to-end — not just execution of someone else's strategy Direct CEO access: Report directly to the CEO with full visibility into company strategy and growth plans Competitive CTC: Salary + performance-linked incentives aligned with revenue contribution ✦ Growth opportunity: As Cord4 scales, this role grows into VP Sales / Chief Revenue Officer ✦ AI-first Company: Work with a company that genuinely uses AI in everything — you'll have the best too.

Great culture: Young, driven, collaborative team with a strong learning culture and zero politics ✦ Ahmedabad base: Premium office in Sindhu Bhavan Road — the heart of Ahmedabad's business district