Senior Copywriter - International Marketing
upGrad
Job Description
Job Description
We're Hiring | Senior Copywriter
\nLocation: Mumbai – Marol
\nExperience: 3+ years
\nCTC: Up to 9 LPA
\nAt upGrad, we're looking for a Senior Copywriter who can craft compelling stories, drive performance, and shape our brand voice across platforms. If you enjoy blending creativity with impact, this role is for you.
\nWhat You'll Do
\n• Write compelling copy for social media, email campaigns, performance ads, influencer content & offline marketing
\n• Translate brand strategy and audience insights into high-impact storytelling
\n• Collaborate closely with design, marketing, and business teams
\n• Lead ideation and contribute to creative concepts & campaign planning
\n• Conduct research to deeply understand products, users, and messaging
\n• Manage multiple projects end-to-end while meeting quality and timelines
\n• Optimize copy using feedback, data, and performance insights
\n• Mentor junior writers and uphold content quality benchmarks
\nWhat We're Looking For
\n• Exceptional command over English language, grammar & nuance
\n• Ability to adapt tone and style across platforms and funnel stages
\n• Strong conceptual thinking with a performance-driven mindset
\n• High attention to detail and comfort in fast-paced environments
\n• Strong understanding of social media marketing & performance copywriting
\n• Experience working with cross-functional teams
\nRequirements
\n• Bachelor's degree in English, Journalism, Marketing, Communications, or related field
\n• 3+ years of experience in copywriting, content, or brand marketing
\nWhy upGrad?
\nWork on high-impact campaigns at scale and shape a brand that influences millions of learners.
\nInterested?
\nApply now or DM with your resume + portfolio.